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The Top 5 Ways Marketing Can Help Your Sales Team

There’s been a lot of talk in recent years about better aligning sales and marketing teams in order to get better overall results. But even though the recurrence of this conversation has been a giant step in the right direction, HubSpot recently found that fewer than half of marketers would describe their companies' sales and marketing teams as "generally aligned."

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HubSpot’s 2016 State of Inbound Report: 3 Reasons Why Your Company Needs to Embrace Inbound Sales

HubSpot’s 2016  State of Inbound Report:  3 Reasons Why Your Company Needs to Embrace Inbound Sales

The State of the Union address usually takes place annually in January. This is the opportunity for the President of the United States to lay out their achievements and goals for the country before Congress. HubSpot does something similar every year. Around this time, they release the State of Inbound, which represents the results of inbound strategies within the marketing community. It provides insights on the health of inbound and the direction it's headed. If we pretend for a second that HubSpot is the President of the United States, think of StringCan as a cabinet member.

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Smarketing: What Is It And Why Is It Needed?

Marketing and sales are two essential parts to any business. The problem is, the two departments have a hard time collaborating and staying on the same page to achieve agreed-upon business goals. Well, there's an answer to this problem and it's called smarketing.

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How To Create Alignment Between Sales and Marketing Through Our B2B Smarketing Process

How many times have you heard from the sales team that they need more leads, more leads, MORE LEADS. And you hear from the marketing team that they don’t know what happens to all the leads they gave to sales. Are they quality leads? Are they following up with these leads? Did anyone follow up with the lead? What happened to the lead?!?!
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