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3 Best Practices to Better Support Your Sales Team

If you’re in the role of CMO or Marketing Director, you’re well aware of the necessary interplay between sales and marketing in successful businesses. So even if you’re not directly responsible for training and managing your sales team, you’d be wise to nurture their sales skills and lead them in setting strategic goals that benefit both of your departments. Here are some tips for getting the most out of your salespeople, so both marketing and sales - and therefore the company - can see real growth.

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