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What The "S" in HTTPS Means for Your Digital Marketing Strategy

Earlier this year, Google announced that it will increase web security and provide better information for users by indicating http sites as non-secure, and giving higher search engine rankings to https sites. As consumers conduct more and more of their personal and financial lives online every year, and as hackers become more savvy in accessing this data, extra security features give consumers and businesses the ability to protect their data out on the web. But what does this mean for your business’s digital marketing strategy?

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The Back to School Mindset: 5 Things You Can Learn to Improve Your Online Marketing

What's your online marketing mindset? If you're looking to improve your digital marketing and take advantage of this season’s opportunities, you must first adopt a back-to-school mindset. In this mindset, you're ready to learn and set goals, and you’re eager to perform better than ever before. Now that you’re in this mindset, check out 5 tips to improve your online marketing.

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Tips to Keep Your Website Design Like the 4th of July – Fun and Simple

Everyone loves to have choices, but sometimes as a consumer, we are faced with too many and we feel overwhelmed. On any given day, an average consumer is targeted by countless advertisements and pitches vying for their attention and dollars. For example, when you walk into a firework shop, it can be extremely overwhelming when the walls are lined with so many firework options you don’t know what to choose.

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The 10 Step SEO Checklist

Learn how to optimize your content to get found by your audience

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The Importance and Impact of Local Reviews for Companies Cannot Be Overstated

Local reviews matter and can have a real and lasting impact for local businesses. Search Engine Land recently found that 92% of customers read online reviews for local businesses. That means someone is likely looking your business up on Yelp or another review platform before ever trying out your product or service. 

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Easier than 5 Push-Ups, How to Make Your Website Stronger

“Get out of the pool and do five pushups! Then dive back in and sprint to the other end and do five more! Do that same drill ten times!” When I was swimming in high school this was the drill our coach would frequently make us do at the end of practice when we were exhausted. When you’re running a business, you’re exhausted too. 

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Why You Should Care More About Leads Than Website Traffic

Website traffic to your site doesn't always mean more money in the bank. Even though marketers know that lead conversion is essential to their business, wesbite conversion rates are still far below what they should be. The fact of the matter is that website visits are only meaningful in relation to the amount of leads and business opportunities they generate.  

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Content of a Website: If You Build it, They Will Come

Most people have seen the movie, Field of Dreams with Kevin Costner, but if you missed it, no worries, I’ll give you the gist. A guy builds a baseball field on his farm after hearing voices instructing him to do so. This results in the ghosts of baseball greats arriving on his field to play ball and eventually transforms his average joe farm into a lucrative ball park.

So what does this have to do with the Content of a Website?

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How To Create A Smart CTA For Your Company's Website

Trying to get a person’s attention can be difficult. There is so much noise and so many distractions that finding a way to get someone's attention has become extremely challenging. A CTA is a great marketing tool for your business to clearly and concisely tell the visitor what you want them to do in order to move them along the sales funnel. Diction is key in having a persuasive CTA for engaging the right visitors, and in turn, motivating them to take the action you desire.

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4 Secrets To Boosting Your Website Traffic

A website says a lot about a business’s culture as well as the product or services they are selling. If you are not making a great first impression with your website, you are missing out on key lead generation opportunities. If you are ready to start generating traffic to your website, here are four secrets you need to know.

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