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DIGITAL MARKETING BLOG 

 

 

 

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We share the highlights so you don't have to worry about missing anything.

Bridging the Gap between Business and Tech

On one end of the figurative schoolyard of the development space, there is the business team, the cool, rich kids playing kickball - the ones that always get use of the field; the ones that have all the money, the ones that call the shots in and out of the classroom. On the other end is the development team - the nerdy kids who are ultimately getting the cool kids’ homework done for a few bucks with the lingering threat of being out-casted and left for a different nerd.

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Cut The Noise - Improving Website Speed Behind The Screen

Kirk is a local technical entrepreneur and manager, specializing in designing and deploying highly-scalable web applications. He puts a large focus on optimizing a site’s inner workings in order to increase speed and performance for the end user. Kirk is a Computer Science graduate of Arizona State University’s Ira A. Fulton School of Engineering.

“The website looks great, but it takes so long to load!”

 After passing through the design, development, re-design, re-development, and deployment phases, this is one of the last things you want to hear about the website you’ve worked so hard to complete. Unfortunately, it’s a common complaint. Often spurred by one’s impatience, it still cannot be ignored. Let’s face it, Internet users are impatient, so if your website is taking too long to load, the user is likely to click Back and try another site!

There are countless things that can, and frankly should be done, especially for larger, more popular sites, to speed up and improve a user’s experience. This short list is one I recommend every web developer follow before setting a site loose to the wild. It will catch the most common speed issues normally encountered and will make a surprising difference to you and the user. They can all be easily done by anyone that has access to the website’s content, including the web designer.

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10 Tips For Launching A B2B Website

We were honored when China Mist Tea Company selected StringCan as their online marketing partner to create a strategic B2B (Business to Business) website and digital marketing strategy to help attract new customers for its restaurant tea programs. The website was launched earlier this month (October 2012) and feedback has been very positive, thanks to the successful partnership of China Mist, the StringCan team and Pinball Digital. Working with China Mist Tea Company on this project was very rewarding for us; working hand in hand with Bonnie Brown, the Director of Marketing for China Mist. From this experience we wanted to share ten tips to keep in mind when you are looking to build a successful website:

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Key Tips for Creating Your Business' Website

Due to the quick and easy access of the internet, the majority of interest in your brand is being sparked by a potential customer's first look at your website, therefore, making your business' site one of the most important components to your success.

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Infographics: A Must for Marketing

What sounds better to you then a more visually appealing, easy on the eyes, interactive version of your website or concept? Well, for us at StringCan Interactive, we can’t think of anything better. I'm talking about infographics.

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Is Your Brand Interesting Or Invisible?

You do a lot online to get recognized, but are you really being heard by the right customers? Are people talking about your brand? Are you listening and communicating? If not, your brand is not interesting, and that means you are invisible. If your marketing campaign is not effectively reaching its target audience to excite them in the right ways, you may not be making the most out of your time online.

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The Dos and Don'ts of Successful Web Page Design

 

Image via iConcord Web Design
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