StringCan Interactive welcomes it’s very first guest blogger Danielle Thomas. Danielle is a graduate from Marshall School of Business at the University of Southern California, now working as a freelance writer, entrepreneur and researcher. She covers a wide range of topics for processingfinder.com with a particular interest in technology, the Internet, and the emerging business systems of the 21st century.
Until the last few years, online marketing was centered upon text based advertisements and writing articles to boost SEO. These tactics are definitely still relevant and effective, but they are quickly losing ground to video-based efforts. Common sense will tell you that people are much more likely to click play on a video than they are to read a 600 word article, such as this one. Actually, think about this. Right now you are reading an article on creating video marketing campaign. If you had the choice to see someone in front of a camera break down the same insights that will be shared in this article, which would you prefer? Probably the video. And that is the response over 80% of internet users will give.