Why You Should Treat Your Customers Like Family

lessons from our LAB

November 9, 2017

Why You Should Treat Your Customers Like Family

Sara Dietz is StringCan's Account Director, serving our clients with a can-do attitude. She's a savvy digital marketer who stays on top of the trends and knows how to get, and relay, results.

Your business is thriving because of your amazing customers. Finding, and more importantly keeping, those amazing customers is one of your top objectives. One of the best business practices to follow is to treat your customers like they’re family. By being open, direct, and honest with your customers you build the same sense of authenticity and transparency as you would in your communications with family members. This type of interaction builds loyalty and shows your customers that you appreciate them. Below are four reasons why your business should treat customers like family. 

  1. It lets them know that you value and care about them. Showing your customers that they’re important, and you’re invested in their success, is valuable for multiple reasons. Your customers came to you for a service or product you provide, but why do they stay? Remind them why by gathering their feedback, communicating well, and thanking them. In addition to being more likely to buy from you, customers who feel valued are more likely to buy across multiple product categories.
     
  1. You’ll retain more clients. Client retention can have a powerful effect on your bottom line. Combining a customer-centered approach to business with digital marketing is especially effective.
     
  1. Clients will refer more business to you. People are 4 times more likely to buy from your business when they are referred by a friend. Your clients will pay it forward by referring their friends and family.
     
  1. You’ll earn the trust of your clients. Earning the trust of your customers is critical because it can help you increase your referrals and potential sales. Over 80% of customers would recommend a company they trust to another person. Earn their trust by fulfilling your promises, value their time and go the last 1%.
     

The Bottom Line

Treating customers like family can have a long-term positive impact on your business. When combined with a strategic digital marketing plan and a commitment to quality improvement, a customer-centered approach to business will help your business thrive. Carry this approach into the way you treat partners and team members. Showing people that you care about their business, and their contributions is a surefire way to run a happy and successful business. 

If you would like any help with how a digital marketing strategy will best impact your business, please contact us!

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