"StringCan took the time to understand our goals, audience and industry, resulting in a website and digital strategy that has allowed China Mist Tea Company to expand its online presence, develop more quality leads and grow our sales."
- Bonnie Brown VP of Marketing / China Mist Tea Company
How does a beverage company expand its quality tea offerings? By complementing mid-to-large food chains’ customer experiences.
Headquartered in Scottsdale, Arizona and known for their quality and innovation in both their products and service delivery, the China Mist Tea Company is nationally recognized as the market leader for specialty iced tea.
China Mist Tea Company partnered with StringCan Interactive to better understand their competition, as well as their core demographic, in order to differentiate themselves in the market. The result would be a modern website (www.chinamistteaco.com) that will act as an anchor to a targeted online campaign to drive and nurture leads for their sales team.
In order to deliver the right tone, messaging and positioning for China Mist Tea Company to a very specific niche demographic, we needed to conduct significant market research and a comprehensive competitive audit to deliver detailed personas that would most accurately resonate with our online campaigns.
After conducting our research and audits, we created a detailed and highly targeted engagement plan with a strong emphasis on paid and organic search, as well as social media in order to give targeted personas exactly what they were looking for.
While getting the right audience in front of the China Mist Tea Company site was significant, offering them a unique user experience once they visited was even more important to obtaining qualified customers. To do this, StringCan worked with China Mist to develop Tea Evaluations, a series of webinars and free downloadable business tools that their ideal target audience would find most valuable to their own businesses. Additionally, we helped China Mist leverage Infusionsoft to track and nurture all of their newly developed leads, so they too, can deliver value by ongoing interaction and relationship building.