Project Description
About GameTruck
GameTruck, a mobile video game and laser tag party truck company, came to StringCan to improve their national and franchise marketing efforts. GameTruck offers video games, outdoor laser tag, and bubble soccer designed to bring a social atmosphere of gaming to kids parties and corporate events with over 64 operating franchisees across the nation. Their mission is to make video gaming and esports an experience that brings people together in real-life – beyond the screen.
Problem
In the Fall of 2015 GameTruck was at their then peak, but by December they had hit a wall. Their bookings hit an all-time low and leads were coming at a sluggish pace; that’s where we stepped in.
Solution
Taking a step back to better understand their business, we interviewed their customers and sales representatives to better understand their buyer personas. After determining who their buyers were, we created a strategy on how to best engage with them online to increase profits at optimal cost. Knowing how their personas search online, we created a Google Ad campaign with tailored messaging and structured keyword lists their customers are most likely use to search online. We worked with individual franchisees located across the U.S. to localize their marketing efforts and focus lead generation for their territories.
Results
Since partnering with StringCan GameTruck has experienced exceptional franchise marketing growth expanding to over 75 GameTruck locations across the nation. After implementing our paid media tactics we saw a 180% improvement in leads that brought GameTruck into their largest booking months for three consecutive months.
Services
Persona Development
Website Obstacles & Opportunities Analysis
Customer & Staff Interviews
Competitor Audit
Social Media Strategy
SEO
Google Ads
Monthly Reporting
Local Search Optimization
Hear What GameTruck Has to Say!
StringCan has helped us focus our efforts on the clients we wanted most and tailoring our message to best reach those people. Before partnering with StringCan our bookings were in decline, since then leads have increased 180%, and GameTruck has recorded 3 consecutive record sales months at the highest price point in company history.
