Project Description
About Swell Farmacy
Swell Farmacy was a top medical cannabis dispensary with 4 locations throughout Phoenix, Arizona looking to improve their medical marijuana marketing. In April of 2018, Swell was acquired by a cannabis-focused private equity firm.
Problem
Swell needed help optimizing their website, improving their organic and local search results, driving awareness in the Arizona medical marijuana community, and increasing their number of patients.
Solution
We immersed ourselves in their business and brand by interviewing patients and staff and visiting their locations. We developed three key personas based on market research and insights learned from asking their patients why they chose Swell. We then audited all marketing efforts and analyzed their website and data to find the biggest issues and opportunities for improvement. We created a strategic marketing plan that included the following tactics:
- SEO
- Content optimization and development
- Local search optimization
- Display ad placements on the most relevant and cost-effective publishers and websites
- Banner ad and landing page consulting and recommendations
- Overseeing vendor communications and relationship
By the Numbers
Results
Performance after 1 year:
- Pageviews increased by 317%
- Users increased by 248%
- Referral traffic increased by 199%
- Organic traffic increased by 343%
- Social traffic increased by 355%
- Sales increased by over 400%
Services
Persona Development
Website & Marketing Audit
Content Workshop & Development
Strategic Marketing Recommendations
Ad Plan Development
Blog Development & Optimization
Website Development & Maintenance
SEO
Local Search Optimization
Paid Media Management
Reporting & Consulting
Hear What Swell Had to Say!
“With the digital marketing strategy that StringCan created & executed, our brand grew from one to four locations & saw traffic to our business increase by over 340% & 1st year sales increase by over 400%. We loved working with the StringCan team & definitely recommend them for MMJ & CBD brands looking to grow smart!”
