We first audited their website, current marketing tactics performance, and their competitor’s websites to develop a smart Google Ad Plan to advertise their new program to the Phoenix market. After conducting detailed keyword research, we created a Google Ad plan matching each search term to specific ad copy directing to the Family Dinners page that encouraged users to contact Sunfare to learn more or to sign up. We also launched a Display Remarketing campaign to re-engage with users who visited the site but abandoned without signing up. After launch, we began optimizing campaigns based on top-performing keywords, geolocation, income, device, and time of day to ensure optimal cost/conversion.