Project Description

About Sunfare

Sunfare, a premier meal delivery service, came to StringCan to improve their subscription marketing efforts. Sunfare’s meals are tailored to help individuals and families lose weight and lead a healthy lifestyle through chef-prepared, fresh, delicious, and customized meals in Phoenix and Los Angeles. They offers a range of gourmet meal programs to fit the nutritional needs of their clients.

Pouring dressing for meal preparation
Sunfare meal options for subscription marketing

Problem

With the launch of their new Dinners program focused on providing delicious and healthy dinners for families, Sunfare came to StringCan to run Google Ads to increase their client base in the Phoenix and Scottsdale markets.

Sunfare fish dinner to improve their subscription marketing
Improving Sunfare's subscription marketing

Solution

We first audited their website, current marketing tactics performance, and their competitor’s websites to develop a smart Google Ad Plan to advertise their new program to the Phoenix market. After conducting detailed keyword research, we created a Google Ad plan matching each search term to specific ad copy directing to the Family Dinners page that encouraged users to contact Sunfare to learn more or to sign up. We also launched a Display Remarketing campaign to re-engage with users who visited the site but abandoned without signing up. After launch, we began optimizing campaigns based on top-performing keywords, geolocation, income, device, and time of day to ensure optimal cost/conversion.

By the Numbers

0%
Increase in Online Subscriptions
0%
Increase in Sign-ups

Results

Within 5 months we improved their subscription marketing efforts by 12% . With our management expertise Sunfare had an 80% increase in their sign-ups with a 19% conversion rate (well above the 1.44% food and drink industry average).

Sunfare seafood meal options to improve their subscription marketing

Services

  • Website Obstacles & Opportunities Analysis

  • Secret Shopping

  • Google Search, Display & Remarketing Ads

  • Monthly Reporting

Hear What Sunfare Has to Say!

John Stewart

We greatly appreciate all the work StringCan team has done for Sunfare. They have been excellent to work with!

John Stewart, CEO of Sunfare

If you want these kind of results, contact us!