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How “Brand Safety” Helps Protect Your Reputation Online

Do you know how to protect your reputation amid digital advertising? Ad placement matters, which is why brand safety is so important. Here’s more information.

By Tony Camacho|2022-11-28T16:12:52-07:00November 30th, 2022|Branding, Content|
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Learn From The Old; Embrace The New

We’ve recently updated our company focus to center on B2B growth marketing. Here’s a look at our brand updates, and what they mean to you.

By Sarah Shepard|2022-08-24T17:03:20-07:00August 1st, 2022|Branding|
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  • rebranding marketing

Top Marketing Tactics for a Rebranding Launch

Are you gearing up for a rebrand? If so, we have several tips for rebranding that will ensure success.

By Sarah Rex|2021-01-26T13:39:49-07:00January 26th, 2021|Branding|
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  • new product or service

Launching A New Product Or Service? You Need To Read This

Wanting to launch a new product or service? Here are two things you must do before taking it further.

By Shana O'Connor|2020-11-20T15:35:04-07:00November 20th, 2020|Branding|
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  • new logo

A Decade In, We’re Releasing A New Logo: Here’s What It Means To Us

StringCan's logo got a makeover! 10 years helping businesses succeed, we filled in the gaps and launched a fresh new logo. Read more here.

By Shana O'Connor|2020-10-27T12:32:14-07:00September 30th, 2020|Branding, Culture|
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  • brand representation

3 Things Your Team Needs To Update On LinkedIn

Do you realize your employees’ LinkedIn branding and other social media profiles are acting as a brand representation? Here’s how to maximize this.

By Shana O'Connor|2020-09-17T09:50:56-07:00September 9th, 2020|Branding|
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  • brand differentiation

3 Brand Differentiation Ideas to Beat the Competition

Brand differentiation is key in gaining market share, but where do you start? Here are 3 ways to stand out from competitors.

By Michelle Fjeld-Hansen|2020-06-07T13:40:03-07:00June 3rd, 2020|Branding|
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  • marketing in crisis

Learning From The Past: How Businesses Fared In Crisis When They Kept Marketing

Wondering if marketing during crisis is a good idea? Yes; it’s one of our best business growth tips. Here’s how businesses went from crisis to crushing it.

By Jay Feitlinger|2020-06-07T13:42:50-07:00May 6th, 2020|Branding|
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  • brand experience

While Everyone Is Stuck at Home, Bring the Experience of Your Brand to Them

Within a matter of weeks, everything has changed. Normal routines and business operations have been severely disrupted or halted altogether, as a result of the [...]

By Andrea Turnbow|2020-06-07T13:46:29-07:00March 27th, 2020|Branding|
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  • Time for change

The Coronavirus Is Impacting Everything, Including Marketing: Here’s How to Adapt

Is customer loyalty gone? Or just evolved? Here’s what we’ve found when it comes to brand loyalty.

By Jay Feitlinger|2020-03-18T15:00:40-07:00March 18th, 2020|Branding, Strategy|
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    Recents Posts

    • Our Recommended Reading List for the Year
    • Welcome Dan – StringCan’s New Account Manager!
    • How “Brand Safety” Helps Protect Your Reputation Online
    • Trying To Start Or Grow A B2B Podcast? Try These Best Practices
    • Mastering Stage One Of The Buyer Journey: Awareness

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