While Everyone Is Stuck at Home, Bring the Experience of Your Brand to Them
Within a matter of weeks, everything has changed. Normal routines and business operations have been severely disrupted or halted altogether, as a result of the [...]
The Coronavirus Is Impacting Everything, Including Marketing: Here’s How to Adapt
Is customer loyalty gone? Or just evolved? Here’s what we’ve found when it comes to brand loyalty.
3 Quick Tips to Define Your Brand Personality Traits
If you want to upgrade your brand messaging, you need to start with your brand vibe. Here are some tips for nailing down your brand personality traits.
Developing a Brand Identity that Resonates with Your Audience
Growing your business means making sure your brand identity is on point. We have tips to reshape the most visible part of your business.
How to Make Personalized Marketing Actually Feel Personal
Recent attempts to create more personalized marketing have left you, [contact name], and your customers feeling feeling like a merge field. Bring the personal back to actually give the personal touch.
Why It’s Important to Follow Brand Standards
You might be familiar with studies that claim something about the importance of brand impressions, like this one that states five to seven brand impressions [...]
The Best Way to Experience Your Clients’ Brands? Become an Actual Customer
Awhile back, we realized something about the average marketing agency that astounded us, which is this: Many of them have never actually experienced their clients’ [...]
Top 4 Things to Keep in Mind When Conducting a Brand Audit
You might’ve seen our recent post about how you can make planning for 2019 a little (actually, a lot) less scary. But this time of [...]
How to Differentiate Your LASIK Practice from Your Competition
It’s no surprise to experienced marketers that medical practices need to market and define their brand differentiation strategy just like any other business does. But [...]
What Do Your Customers Really Think About Your Brand?
You love your brand. After all, you’ve spent years building the perfect products, culture, and employees that uniquely capture your brand’s goals. However, it doesn’t [...]