Developing a Brand Identity that Resonates with Your Audience
Growing your business means making sure your brand identity is on point. We have tips to reshape the most visible part of your business.
How to Make Personalized Marketing Actually Feel Personal
Recent attempts to create more personalized marketing have left you, [contact name], and your customers feeling feeling like a merge field. Bring the personal back to actually give the personal touch.
Why It’s Important to Follow Brand Standards
You might be familiar with studies that claim something about the importance of brand impressions, like this one that states five to seven brand impressions [...]
The Best Way to Experience Your Clients’ Brands? Become an Actual Customer
Awhile back, we realized something about the average marketing agency that astounded us, which is this: Many of them have never actually experienced their clients’ [...]
Top 4 Things to Keep in Mind When Conducting a Brand Audit
You might’ve seen our recent post about how you can make planning for 2019 a little (actually, a lot) less scary. But this time of [...]
How to Differentiate Your LASIK Practice from Your Competition
It’s no surprise to experienced marketers that medical practices need to market and define their brand differentiation strategy just like any other business does. But [...]
What Do Your Customers Really Think About Your Brand?
You love your brand. After all, you’ve spent years building the perfect products, culture, and employees that uniquely capture your brand’s goals. However, it doesn’t [...]
You CAN Compete Against Franchised Swim Schools
As a privately owned swim school, you may feel like you’re facing a lot of stiff competition from the larger, corporate-owned schools. That’s because you [...]
5 Signs that Your Multi-Location Fitness Company is Ready for Franchising
As the proud owner of a fitness company, you know more than anyone that the same workout routine day in and day out will get [...]
Franchisees: Be You (and Still be Brand Compliant)
Ask any franchisor what the hardest part of their job is, and you’ll likely hear some version of this response: “I can’t maintain brand consistency [...]