Why It’s Important to Follow Brand Standards

You might be familiar with studies that claim something about the importance of brand impressions, like this one that states five to seven brand impressions [...]

By |2019-06-13T14:10:11-07:00January 23rd, 2019|Branding|

What Do Your Customers Really Think About Your Brand?

As a business owner, it can be incredibly challenging to step outside of your personal perspective to consider how others are viewing your company. Luckily, we came up with a few questions to help you get started.

By |2021-02-23T14:35:55-07:00July 25th, 2017|Branding|

You CAN Compete Against Franchised Swim Schools

As a privately owned swim school, you may feel like you’re facing a lot of stiff competition from the larger, corporate-owned schools. That’s because you [...]

By |2019-06-13T13:15:55-07:00April 12th, 2017|Branding|

Franchisees: Be You (and Still be Brand Compliant)

Ask any franchisor what the hardest part of their job is, and you’ll likely hear some version of this response: “I can’t maintain brand consistency [...]

By |2019-06-13T13:22:59-07:00February 10th, 2017|Branding|