How to Use SEO to Bring in Higher Quality Leads
Marketing and sales leads are the lifeblood of many organizations, but they’re rarely created equal. In fact, many of the leads that marketing acquires end [...]
Google Will Be Limiting Cookies: Do You Know How This Could Impact Your Business?
Google has been working behind the scenes to create their dashboard-like function within Chrome to give users control over cookies (no not the kind you [...]
Tips for Increasing Traffic on Your Content
Businesses are putting way too much time and effort into creating content that no one ever sees. While content is an extremely important part of [...]
How Healthy is Your ROI?
Oh, ROI. How many times have you been in a meeting, excitedly sharing your ideas for your company’s next campaign – just to hear your [...]
The 4 Google Insights from 2018 That Every Marketer Should Know
After reading through the recent Google research that covers digital insights and trends from 2018, I shared with our team sparking a lively discussion about [...]
Quality or Quantity: What’s More Important for Reviews?
When you own your own business, online review sites can feel like a blessing and a curse. Considering that 92 percent of consumers now read [...]
3 Reasons Negative Reviews Can Be Even More Important Than Positive Ones
Did you know that 90 percent of consumers read online reviews before visiting a business? And that 86 percent of people hesitate to do business [...]
Why Reviews Matter
Back when online review sites started to become popular, they only applied to a few industries (like restaurants and hospitality). But fast-forward to today, and [...]
Is Your Health Club Struggling in its Google Search Engine Ranking?
Which of the following statements do you agree with? […]
Google AdWords vs. Facebook Advertising to Generate Leads: What’s the Difference?
“Google or Facebook? Which one should I use to make my marketing dollars go farther?” That’s one of the top questions we hear when people [...]