AI for Marketing: From Skepticism to Success in Our Agency
I'll openly admit that I wasn't the trailblazer who introduced AI as a regular topic of conversation in our marketing agency. I found myself on [...]
StringCan, Connecting The Strings to Scale Your Business
Marketing agencies today might feel like commodities and many business owners are approaching them as such. Instead of working with a strategic marketing firm, a [...]
3 Tips To Progress Leads Along Your Buyer Journey
Leads are great, but they don’t make a difference in your business until they complete their buyer journey. But how do you actually get them [...]
How To Use Customer Surveys As A Tool For Growth
Smart business owners know that happy customers mean a happy business. With them, you have the gifts of strong retention and steady, if not increasing [...]
The Better Way Businesses Should Get & Give Employee Feedback
Business owners know that their employees are the backbone of their organization. But how do you know if your team members are happy? Have grievances? [...]
Trying To Start Or Grow A B2B Podcast? Try These Best Practices
Dipping your toe into starting a B2B podcast but worried about how to get more podcast subscribers? Here are some podcasting best practices to get you started.
Mastering Stage One Of The Buyer Journey: Awareness
Do you know how to conquer awareness in marketing, the first of the stages of the buyer journey? Here’s some help.
Is the Customer Always Right?
In customer service, is the customer always right? In this post, we go a little deeper and give our take on this age-old business phrase.
Should You Hire an Agency or a Digital Marketing Director?
Wondering why you should hire an agency, or if hiring a digital marketing director is a better fit? Here’s a look at some of the differences between an agency vs. in-house director.
Target Market vs. Buyer Personas: Which Do You Need?
You’ve likely heard about defining your target market, but you’ve also heard about buyer personas. What’s the difference, and which do you need? Here’s what you need to know.
