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  • difficult customers

Don’t Feel Guilty: It’s Actually A Good Idea To Pass On Difficult Customers

You’re bound to run into difficult customers, but is it ok to say no to working with them? We say yes; here’s why and how to handle this situation.

By Sarah Rex|2021-03-05T10:23:23-07:00March 4th, 2021|Strategy|
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  • product changes

For Best Results, Switch Up Your Products And Services

If you make systematic product changes but don’t include switching things up on a greater scale in your business strategy, it’s time to do so. Here’s how.

By Jay Feitlinger|2021-02-16T14:18:54-07:00February 17th, 2021|Strategy|
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  • customer feedback

How To Get Meaningful Customer Feedback

Wanting to improve customer feedback, but not sure how? Here are some tips.

By Sarah Shepard|2021-02-05T15:11:28-07:00February 4th, 2021|Strategy|
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  • sales process audit

3 Keys To A Sales Process Audit That Ensures You’re Ready For New Business

The sales process looks a little bit different at every company, but two common threads exist between all of them. First, sales needs support from [...]

By Shana O'Connor|2021-01-15T17:11:57-07:00January 13th, 2021|Strategy|
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  • marketing budget

Should We Use Budget To Market To Current Customers?

When it comes to marketing budget allocation, have you aside funds for customer marketing? Here’s why that’s a good idea, and how to get started.

By Sarah Rex|2021-01-10T14:48:21-07:00January 7th, 2021|Strategy|
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  • B2B marketing tips

B2B and B2C? Here’s How To Reach Both Your Target Audiences

How do you market when you have different target audiences? Here we break down B2C marketing, B2B marketing tips and what on earth B2M is.

By Kaci Blatchford|2020-12-22T12:47:31-07:00December 22nd, 2020|Strategy|
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  • launching new product

Launching A New Product or Service Part 2: Dialing Into Your Strategy

If you’re launching new services or launching new product ideas, do you know the right strategy? Check out three of our favorites.

By Shana O'Connor|2020-12-10T11:17:43-07:00December 2nd, 2020|Strategy|
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  • new marketing tactics

What Marketing Tactics Should I Focus on in 2021?

As 2021 is knocking on our door, here are some marketing trends to consider as you plan next year’s strategy.

By Sara Dietz|2020-11-14T14:48:42-07:00November 16th, 2020|Marketing Automation, Strategy|
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  • annual business planning

The Dos & Don’ts of Annual Planning: 2021 Edition

Annual business planning is always necessary, and usually exciting. But after all that 2020 brought, how do you know how to plan for 2021? Here are some tips.

By Jay Feitlinger|2020-10-22T14:52:44-07:00October 22nd, 2020|Strategy|
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  • Marketing Road

6 Steps To Generating ROI

Understand how to chose the right marketing tactics for your business to generate the most ROI.

By Shana O'Connor|2020-10-14T13:13:37-07:00October 1st, 2020|Strategy|
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