In today’s digital age, content is definitely still king while blogs and how-to articles are taking the web by storm. With this in mind, it’s important that businesses contribute content if they want to get noticed and stand out from all the noisy competition. However, they can't just produce any content. The content needs to be strategic, valuable, consistent, and relevant to the business and audience. When done correctly, content marketing can attract more website views, sway consumer behavior and build an engaging community.
At StringCan, our content marketing services start by hosting a content workshop with your key team members. From there, we will conduct a comprehensive content audit and audience research process in order to identify desired content and targeted keyword phrases that are most searched for by your audiences when they look for specific content to solve their needs. We will also identify how these keywords and phrases can be best leveraged to generate leads and ultimately sales. Next, we incorporate these keywords as we write your content that appropriately fits your business image. This content will tell your story and teach your audience new information, provide insight on topics they care about, and attract more consumers to your business.
After we spend the time making all of this great content, you want to make sure that people see it, right? We help you promote your content through multiple channels whether it be syndicating the content on relevant publications, sharing it on social media, or sending it in an email newsletter, we want to make sure that your audience is able to read your content. We also always include a call-to-action in our content so that the reader knows what we want them to do next and so that we can get results out of your content.