Branding & Mission
“Wait, I’ve heard of you! You’re the company that does cool stuff and has amazing service! I’d know your brand anywhere. And that logo? Yeah I’d wear a shirt with it front and center.”
THAT, dear friends, is your brand. Your brand is the heart and soul of your business and it’s speaking to your prospective customers even before your sales team. Your mission is the reason for why you do what you do.
Where businesses get it wrong is by thinking a brand is fixed and forever, or that it’s ‘speaking’ well of your company. Does your brand represent not only who you are but where you want to go? Does your brand hit an emotional nerve with prospects? Great brands are a foundation for loyal customers to return time and again. Oh, and they will tell their friends.
Our Process Includes
- Marketing analysis
- Brand strategy workshop
- Differentiation ideas
- Company brand promise and positioning
- Grounding brand identity in values
- Company brand personality and voice