Content isn’t just a haphazard blog posted once every three months. It provides a very important resource to your ideal buyer’s journey. With this in mind, it’s important that businesses contribute good content regularly if they want to get noticed and stand out from all the noisy competition.
However, you can’t just produce content without a plan. The content needs to be strategic, valuable, consistent, and relevant to your audience. When done correctly, content marketing can touch on all aspects of your buyer journey by attracting more website views, swaying consumer behavior, educating, and building an engaging community.