Unfortunately, when it comes to online marketing and websites, most companies treat every prospect the same and miss out on significant opportunities. It used to be nearly impossible and not cost-effective or scalable to try and personalize the experience to anonymous visitors. We help you solve this problem through marketing automation.
After creating personas, we develop a custom engagement plan that attracts your ideal audience, delivering to them personalized content based on demographic and psychographic data. We are well-versed in the top marketing automation platforms including HubSpot, Keap, SharpSpring, Mailchimp, etc.
We apply workflows to engage leads at critical points in their unique buying process while simultaneously notifying your sales team of purchasing behavior. Based on business goals, we then identify hot leads through lead scoring based on engagement, such as watching a video, and page tracking.
Our marketing automation services include:
- Behavioral-based email marketing automation
- CRM strategy
- Conversion optimization
- Lead scoring
- Workflow automation
- Call tracking
- CRM process
- Landing page design and development