To determine marketing spend to see ROI, it’s important to conduct keyword research and understand the average cost per click (CPC) for the keywords your ideal personas may search to find you. The short answer, there’s no perfect number.
About the Author: Sarah Shepard
As StringCan's Chief Operating Officer, Sarah is a solutionist who loves to implement and enhance efficiencies for herself and the team. She strives to support and help people be their best self in and outside of work.
