It’s important to keep an eye on your competition so you can differentiate your marketing approach. You can monitor keywords they are ranking for, messages used in their ads, reviews they receive, and how they engage with their customers on social media. You can create a strategy to highlight what differentiates your business.
About the Author: Sarah Shepard
As StringCan's Chief Operating Officer, Sarah is a solutionist who loves to implement and enhance efficiencies for herself and the team. She strives to support and help people be their best self in and outside of work.
