There are many digital marketing tactics to help you increase leads like Google or Facebook ads, paid search, PPC or content. Before you launch any tactics, it’s important to make sure your website is set up for success. Is your tracking working properly so you can measure ROI? Have you secret-shopped your website and used it as if you were a customer?
About the Author: Sarah Shepard
As StringCan's Chief Operating Officer, Sarah is a solutionist who loves to implement and enhance efficiencies for herself and the team. She strives to support and help people be their best self in and outside of work.
