It simply costs too much money to try and target every potential customer. By focusing on your 1-2 most ideal customers, you can more easily tailor your content, offerings, and messages to reach them based on their unique motivations and pain points.
About the Author: Sarah Shepard
As StringCan's Chief Operating Officer, Sarah is a solutionist who loves to implement and enhance efficiencies for herself and the team. She strives to support and help people be their best self in and outside of work.
