The best way to determine the right keywords to get found online is to understand what words your target audience may use to find your business. You can ask current customers how they found you, what were their motivations or pain points for needing or wanting your product or service?
About the Author: Sarah Shepard
As StringCan's Chief Operating Officer, Sarah is a solutionist who loves to implement and enhance efficiencies for herself and the team. She strives to support and help people be their best self in and outside of work.
