Data, data everywhere – but how do you make sense of it? And then apply it to your business? This is something many folks struggle with, but one of the best ways to do this is by investing in the best business intelligence reporting tools. Google Data Studio is one of these, as it shows you relevant data and then helps you figure out how to interpret data. Here’s a look at why more business leaders should take the time to start their own Google Data Studio (GDS) account.

Serious ROI Potential

When we recommend investing in GDS, we don’t mean making a monetary investment. In fact, that’s one of the best parts of this solution – it’s free! However, that doesn’t mean it won’t cost you, specifically in terms of time and energy. GDS has many features and functionality, which means it takes some time to learn and then master. But if you’re willing to put in the work to understand it and become comfortable using it, the ROI you can achieve will be well worth your while.

Centralized Data

GDS supports more than 500 data sources, which is another reason it’s an excellent choice for a reporting tool. You can connect a variety of data from many different places, and then synthesize and analyze it all in this single tool. Of course, GDS supports Google data sources (e.g. Google Analytics, Google Ads, Google Search Console). Still, many organizations also bring in data from YouTube Analytics, Search Ads 360, BigQuery, and literally hundreds of other systems.  

Informed Reporting

Housing and viewing your data in one place makes for deeper insights that can then be used for more intelligent reporting. For example, instead of guessing about ad performance, you can create up-to-date reports that show your executives exact performance in black and white. You can even compare it to similar data, and easily measure which tactics are yielding you better returns. 

The reporting capabilities in GDS also allow you to play with sample reports in “Labs” without having to change the original (unless you want to). And, there are a plethora of templates and examples you can use as the foundation for your reports if you’d like, saving you time and expediting your progress. 

The takeaway? GDS not only brings together all your data but also helps you figure out how to interpret data so you can act on it. It’s a highly effective way to maximize the benefits of all the data you have access to in our digital world, but it does take time to learn and master. Need help getting started? We’d love to show you the ropes