FOLLOW OUR HOW-TO GUIDE TO IMPROVE YOUR SMARKETING PROCESS
Our step-by-step guide will show you how to incorporate personas into your inbound marketing strategy and how to use them throughout your sales process to generate the best results for your business. This guide gives real examples of how to incorporate personas at each touch point with your potential customer.
- Why personas are important and how to create them
- Defining inbound marketing & sales
- How to align your teams through Smarketing
- How personas work with marketing & sales
Plus we give you examples that we personally use to show you how personas are used in a real-life inbound marketing strategy.