Before you dive into any digital marketing tactics, you should start with a plan. And no, we aren't talking about the old school marketing plans that have short summaries on your audience and competition that get tossed away the second they are created. We are talking about a living, breathing document that spells out what digital marketing tactics you should implement based on your personas and what will work within your resources.
We would love to construct huge, creative campaigns for you that costs millions of dollars, trust us, but that isn't realistic with most businesses' resources. Instead, we are here to prioritize what you need to do in order to get found by your audience and to start generating leads and sales that will impact your bottom line. This roadmap will give your team focus by providing an order of priority and a roadmap that shows what you should expect to implement in the next 30, 60, 90+ days and who is going to execute on each piece. That is the StringCan way, giving you strategic, actionable direction that is going to help your team get the results you want!