At the end of the day your sales team and CEO want to see tangible results from your marketing efforts. They want to see that all of your inbound marketing campaigns lead to more than engaging social media posts and interesting blog articles. They want something that is going to impact the bottom line. They want leads and sales!
Our inbound marketing campaigns focus on how to get more quality leads to your business that your sales team will actually be able to use. We create content that gets a potential buyer interested in your company, sees them as a thought leader, and then nurtures them through the funnel until they are ready to buy. They will remember how helpful your company was and will want to buy from you over the competition because of it.
Our integrated approach of paid search, content marketing, and email automation are used to drive quality leads through your marketing funnel. We use marketing automation to streamline this process so that it is less work for you and the entire system works effectively and delivers the best results. After a campaign launches, the work doesn't stop there. We constantly analyze and optimize the campaigns to make sure that they are generating the best results for your business. We meet with your team to see how the quality of leads are coming through, analyzing how many of them turned into sales, and what we can do in the next month to get even better results for your team.