This has been a great year for us at StringCan, and we hope it has been for you and your business too! One of our favorite parts of closing out the year is seeing the success and growth we’ve helped our clients achieve, and that we’ve achieved too. We always love sharing what we’ve learned and our best advice with you, so you can reach your marketing and business goals. And our blog has certainly been active with these resources the past 12 months. 

 If you’re looking for some good reading material or a little bit of inspiration to lead you into 2018, here are some of our favorite posts from this year. Let’s break them down!

1. The 10 Step SEO Checklist

SEO is absolutely vital to any successful digital marketing strategy, but it’s all too often misunderstood or underutilized – or both. Check out this piece that walks you through what you need to know about SEO in order boost your search ranking and maximize your website traffic.

2. Should You Outsource Your Digital Marketing?

We understand – letting go of the reins in a business can be really challenging, especially if it’s a company you’ve built from the ground up. But if your marketing efforts aren’t panning out for you like you want them to, it might be time to explore an engagement with an agency. Here’s our take on what outsourcing your digital marketing looks like, and how it can benefit you.

3. Paid Media Consulting: How to Measure ROI

Who wouldn’t want to get a better handle on their ROI? Your money matters to you, and it’s crucial that you invest it in the areas that will yield the highest returns. Check out this post that dives into paid media, important benchmarks you can set and even an ROI calculator you can use right away. No need to guess about your paid media ROI any longer.

4. Worked Hard to Get New Customers? Now Keep Them 

Customer acquisition is a necessary part of any business, but oftentimes we fail to wow our customers once they sign on the dotted line. You just spent time, resources and money landing your customers; you need to make sure you’re following that up with an intentional nurture strategy once they’re actually onboarded. This will help you kick off this essential process.

5. Marketing to Parents As Your Target Audience? Here’s a Look at Their Buying Journey

This article takes you through some of the nuances to keep in mind when trying to target parents and familes, as well as some of the ways in which parents think – and purchase – differently than other audiences, so you have better success reaching them.

6. Tips to Increase Your Domain Authority 

Ah, yes. Another one that deals with SEO. But it’s because SEO can mean all the difference in whether you’re being found by the people who need your products or services, or being lost in the abyss of the World Wide Web. In this post, we break down three ways you can quickly increase your search ranking and have more domain authority.

7. Google Indexing: How Does It Work Anyway? 

If SEO isn’t confusing enough, Google indexing came along to muddy the waters even more. You don’t have to be a master in understanding Google’s complex algorithms in order to use them to your advantage. All you need to know to get started is what we’ve included in this post.

8. 4 Steps to Successfully Use Facebook Geo-Targeting

It’s been said that “location, location, location” is everything. And when you combine the right messaging, SEO practices and geo-targeting, you greatly increase the chances your ideal customer will find you at the right time when they’re in the right place. Here are a few easy steps to give Facebook geo-targeting a try.

9. Customer Reviews: The Ultimate Guide

In this day and age, customer reviews are like gold. They can make or break your business’ odds of getting new customers in your door – but they can also be really hard to get. After all, everyone is busy and it’s hard to motivate someone to take time out of their day to write a review for you. So, we created this comprehensive guide that covers tips and tricks to help you get – and use – customer reviews for your gain.

10. Savvy Social Media: 3 Ways to Get Focused

Social media platforms have been popping up right and left since MySpace and Facebook pioneered the idea years and years ago. It can be confusing (if not downright maddening) to try to stay in the loop about every single channel and their uses and benefits. In order to be successful using social media for your business, you need a focused strategy. Here’s how to create it.

11. What The “S” in HTTPS Means for Your Digital Marketing Strategy

With all the advancements in the digital world, it’s easy to forget the basics that are so important. In this post, we let you in on the meaning behind the “S” in HTTPS and how it can affect your business and your relationship with your customers. This is one you don’t want to miss.

12. Why Family is the Heart of Our Business

This post is probably all our-time favorite because it’s what our company mission boils down to. Serving family-oriented businesses, and the families who engage with them, is why we work so hard all throughout the year. Take a look at what this means to us, and see how prioritizing family is our big differentiator that can really benefit you.

We hope you’ll take a look at some of these posts that we loved ourselves, and that many of you have loved as well! Wishing you a happy holiday season, and a great start to 2018 full of endless knowledge and inspiration.

Please contact us if you’d like to learn about how we can help with your digital marketing strategy.