Unfortunately when it comes to online marketing and websites, most companies treat every prospect the same and miss out on significant opportunity. And that is understandable as it used to be nearly impossible or cost effective to try and personalize the experience to anonymous visitors. For the past few years, StringCan has committed to solve this complex process through marketing automation.
After creating personas, we develop a custom engagement plan that attracts your ideal audience, delivering them personalized content based on demographic and psychographic data. Our powerful technology simplifies marketing automation based on specific user rules. We apply workflows to engage leads at critical points in their unique buying process while simultaneously notifying your sales team of purchasing behavior. Based on business goals, we then identify hot leads through lead scoring based on engagement, such as watching a video, and page tracking. We even can show you business insights into the companies and prospects before they even fill out a form on your website.