BUYER PERSONA DEVELOPMENT FOR MULTI-LOCATION BUSINESSES 

FOCUS ON THE RIGHT AUDIENCE FOR YOUR BUSINESS

If you have a real world conversation (imagine that!) with a prospective customer that’s interested in what you’re selling and believes in your brand, your potential to attract sales and lifelong customers skyrockets. However, when it comes to digital you have to first find that audience member and then through your brand experience you have to do and say the right things. And to make it even more challenging, your prospective customer will only spend a few seconds deciding if they want more information. If they don’t, they will just leave and go onto the next option. And that is where StringCan comes in.

We will both find and understand your ideal audience for you by creating buyer personas. We will also define your negative personas which helps your team understand who isn't worth going after so that you don't waste any marketing dollars chasing the wrong customers. Our comprehensive and immersive process allows us to go beyond demographics and really get in the heads of your current and prospective audience to understand where they are online, how they would like to be communicated with, and how to convert them into raving fans.

We then apply this knowledge across all of your marketing campaigns so that you are speaking directly to your audience's pain points in order to generate the best results. Stop guessing and let StringCan define:

  • How many unique personas you have?
  • What type of content they desire?
  • How each of your personas use search, social, mobile, and email to seek out answers to their needs?
  • Which marketing platforms are the most effective to engage with your personas?
  • Why buyers decide to search for what you offer?
  • What purchasing criteria your personas use when making a decision?
  • What are the priorities for each of their buying criteria?
  • Why is your direct and or indirect competitors being selected by your personas today and what you can do to get ahead?

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"We use HubSpot to manage our inbound marketing efforts, but had no idea how to use personas. They helped us understand who to target, what content they would be interested in, and how to engage with them online. They helped us bring our marketing efforts all together and guided us through every single step to make it simple to do. Their strategy was so actionable and gave us great direction to grow our business." 

Will Curran President of Endless Entertainment
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Learn More About Persona Marketing

Persona Worksheet eBook

Persona Worksheet

How Personas Help Inbound Marketing and Sales eBook

How Personas Help Inbound Marketing and Sales

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