QUIZ: Do You Know The Value of Personas? By Shana O'Connor|2020-08-28T12:23:04-07:00August 24th, 2020|Strategy| Creating your ideal buyer personas is a key step to a successful marketing strategy. Without focus, you will waste time and money trying to market to everyone. Test your skills to see just how much you know about the value of personas! About the Author: Shana O'Connor Shana is StringCan's Director of Sales and Marketing. She has a passion for running, efficiency and helping our clients achieve their goals.