The challenge we often hear from clients is that they are getting sales but not really sure which tactics are the source. Proving return on investment (ROI) for online content or social media can be challenging. After all, it’s only been a few years that businesses saw a social media account or a blog as a ‘nice to have’ and now these tools have become essential business tools.
Obviously, you can't improve what you are not measuring. With the advancements in digital marketing analytics and technology integration, there is NO EXCUSE for not measuring marketing results. Our team members are proud to be certified in many analytic based programs, such as Google Analytics, and we use big data to help our clients understand who is interested in their product or service, what attracted them in the first place, how ready they are to make a decision and of most significance, what specific source is generating the important results. Sales and improving the bottom line is all we care about!