We consider social media an essential building block for successful online marketing because regardless of your desire to engage – your customers are talking about you. Whether they are hijacking your brand or seeking service alternatives via social media outlets, they are speaking just as loud as you. If you aren't going to participate – you at least need to listen.
Social media marketing now integrates seamlessly within the search realm as your customers’ content (via their blogs and social media streams such as Facebook or Twitter) may compete with you for search engine real estate. It sounds scary, but brands are not solely in control of their messaging. Choosing to be blind to what may be occurring online means total brand nullification. On the flipside – “everyone is doing it” is not a good reason to jump into the social sphere without understanding how your customers utilize social media, on what channels and how.
Our team will craft the social media plan that makes sense for both your business and customers’ needs based on extensive listening and customer analysis to determine who, what, when, where, why and how your customers interact on social media. Social media is not about selling, it’s about developing relationships with people. It’s not about generating immediate leads, but going where your audience is and engaging with them.