There are hundreds of thousands of marketing blogs out there. Blogs about the top 21, 33, 100 marketing blogs… and it can be confusing, if not maddening, to find the ones worth reading. You’re Tarzan or Jane surfing the content jungle, and you simply don’t have time to chop down bad blogs with your machete in pursuit of the good ones. So, where do you start? How can you identify the best marketing blogs to read so you can improve your skills (quickly) and become a better marketer? Here’s our list of the best marketing resources.
We’re a HubSpot Agency Partner, and we absolutely love HubSpot’s inbound marketing platform, and our entire team is Inbound Certified. HubSpot has become the creme de la creme of marketing content. Search for anything marketing-related, and you’re bound to quickly see a result from HubSpot pop up that is well-researched, thorough, eay to understand and implement, and interesting. The blog also often provides free templates and step-by-step instructions to walk marketers through their most pressing marketing questions; including topics about what types of blogs make money, the best format for Instagram stories, how to develop a content tree, and much, much more.
Marketo, a premier B2B marketing automation platform that was acquired by Adobe in 2018, leads the marketing industry in numerous ways. Head to the Marketo blog when you want the best marketing resources on a wide array of topics like how to expand into new markets and everything you didn’t know about neuromarketing data, written by true experts.
There are few things more confusing to many marketers than SEO. Keep up with the latest algorithm changes, best practices, and guidance on the Ahrefs blog. Posts go in-depth on topics about keywords, SEO vs. SEM and more to help you find your way in SEO.
Moz is well-known for its SEO products, so it makes sense that the company’s blog offers a wealth of information about optimizing your search rankings. Posts also include some interesting and different topics that provide a fresh look at marketing, like how humans rely on algorithmic intervention.
SharpSpring provides a complete sales and marketing platform to help small to midsize businesses grow. The company’s blog offers a nice mix of foundational guidance on topics, like branding and how to handle intent-based marketing, as well as intermediate help on matters like A/B testing and developing buyer personas.
If you work for a large or enterprise brand in the B2B space, LeadMD’s blog is absolutely worth your time. They are a consultancy that helps companies in this space master their marketing strategies and technologies (specifically Marketo and Salesforce). LeadMD uses its blog to help customers and others take a deep dive into topics often only covered at a surface level. Look for topics about conducting a perfect customer onsite or building your sales enablement strategy.
Convince & Convert is Jay Baer’s blog, which covers a broad range of marketing topics and always ties them back to their impact on business. Interested in learning the “why” behind certain tactics, or how they can bubble up to drive business outcomes? Convince & Convert should be one of your top stops. Some recent topics include information about how to make your website accessible for the disabled and how video helps SEO.
Of course, you’ve chosen StringCan as one of many marketing blogs to read! We hope it helps you become a better marketer and gets you closer to reaching your goals. Give us a call if you’d like to talk more about great reads and marketing resources, or are looking for your digital marketing partner.