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Who Are You Trusting To Build Your Buyer Personas?

If you’re wondering how to create buyer personas, who do you turn to? Google? Or a partner like StringCan? Here’s more about this important piece of strategic marketing.

By Kali Minges|2022-09-01T14:51:38-07:00August 15th, 2022|Content|
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  • buyer persona

Target Market vs. Buyer Personas: Which Do You Need?

You’ve likely heard about defining your target market, but you’ve also heard about buyer personas. What’s the difference, and which do you need? Here’s what you need to know.

By Kali Minges|2021-09-28T15:09:33-07:00September 28th, 2021|Strategy|
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  • negative personas

Is It Time To Give Your Negative Personas A Makeover?

When was the last time you invested in buyer persona development? If it’s been awhile, here’s more about why it could be time to refresh your negative personas.

By Melissa Sullivan|2021-07-12T16:18:37-07:00July 12th, 2021|Strategy|
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  • seasonal marketing

How To Handle Seasonal Marketing Like A Pro

Do you have seasonal customers, but no seasonal marketing strategy? Here’s how to change that so you can get better results.

By Sara Dietz|2021-06-08T13:56:46-07:00June 8th, 2021|SEM, Strategy|
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  • difficult customers

Don’t Feel Guilty: It’s Actually A Good Idea To Pass On Difficult Customers

You’re bound to run into difficult customers, but is it ok to say no to working with them? We say yes; here’s why and how to handle this situation.

By Sarah Rex|2021-03-05T10:23:23-07:00March 4th, 2021|Strategy|
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  • B2B marketing tips

B2B and B2C? Here’s How To Reach Both Your Target Audiences

How do you market when you have different target audiences? Here we break down B2C marketing, B2B marketing tips and what on earth B2M is.

By Kaci Blatchford|2020-12-22T12:47:31-07:00December 22nd, 2020|Strategy|
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  • paid media strategy

3 Steps To Getting Results With Paid Media

If you’re like many business owners, there’s a good chance that improving your paid media strategy is a top priority. If you’re like others, you [...]

By Kaci Blatchford|2020-11-06T17:06:05-07:00November 9th, 2020|SEM|
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  • How Creating Personas Can Save You Money

How Creating Personas Can Save You Money and Generate Revenue (INFOGRAPHIC)

Are you tired of not getting results? Do you feel like your just giving money to Facebook or Instagram? Don’t worry, we got a solution for you.

By Michelle Fjeld-Hansen|2020-06-07T13:47:18-07:00March 23rd, 2020|Strategy|
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  • how to use Facebook

How to Use Facebook to Get New Business

Want to increase revenue? Find out how to use Facebook to do just that.

By Michelle Fjeld-Hansen|2020-06-07T13:49:49-07:00March 4th, 2020|SEM|
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  • buyer persona

Is Mr. Wrong (Buyer Persona) Wasting Your Marketing Dollars?

Do you find that you keep ending up with Mr. Wrong (customer)? The problem might lie in your marketing approach.

By Andrea Turnbow|2020-02-14T16:18:21-07:00February 4th, 2020|SEM, Strategy|
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