Target Market vs. Buyer Personas: Which Do You Need?
You’ve likely heard about defining your target market, but you’ve also heard about buyer personas. What’s the difference, and which do you need? Here’s what you need to know.
Is Pinterest Advertising Right For You?
Considering including Pinterest in your advertising strategy? Here’s some food for thought and Pinterest advertising tips.
Using Clickbait Ads To Get Clicks? Don’t Take the Bait
Clickbait ads may help get more clicks and get people to your site, but a better focus is gaining new customers. Here’s how to shift your marketing strategy.
How to Use Facebook to Get New Business
Want to increase revenue? Find out how to use Facebook to do just that.
Is Mr. Wrong (Buyer Persona) Wasting Your Marketing Dollars?
Do you find that you keep ending up with Mr. Wrong (customer)? The problem might lie in your marketing approach.
How to Make Personalized Marketing Actually Feel Personal
Recent attempts to create more personalized marketing have left you, [contact name], and your customers feeling feeling like a merge field. Bring the personal back to actually give the personal touch.
3 Tips for Marketing to Seasonal Travelers and Arizona Snowbirds
The seasonal travelers are flocking in and the Arizona snowbirds are coming to town; is your business ready? Here are some tips on marketing to seasonal travelers.
Marketing Personas: Teams are Dining in the Dark
Marketing Personas have a unique buyer’s journey. If you’re not focused, you might as well be dining in the dark. Here’s how to get your cake and eat it too.
