Target Market vs. Buyer Personas: Which Do You Need?
You’ve likely heard about defining your target market, but you’ve also heard about buyer personas. What’s the difference, and which do you need? Here’s what you need to know.
Is It Time To Give Your Negative Personas A Makeover?
When was the last time you invested in buyer persona development? If it’s been awhile, here’s more about why it could be time to refresh your negative personas.
Don’t Feel Guilty: It’s Actually A Good Idea To Pass On Difficult Customers
You’re bound to run into difficult customers, but is it ok to say no to working with them? We say yes; here’s why and how to handle this situation.
B2B and B2C? Here’s How To Reach Both Your Target Audiences
How do you market when you have different target audiences? Here we break down B2C marketing, B2B marketing tips and what on earth B2M is.
3 Steps To Getting Results With Paid Media
If you’re like many business owners, there’s a good chance that improving your paid media strategy is a top priority. If you’re like others, you [...]
QUIZ: Do You Know The Value of Personas?
Test your skills to see just how much you know about the value of personas!
Marketing To Parents As Your Target Audience? Here’s a Look at Their Buying Journey
If you’re in a business in which parents are among your bread and butter clientele, you’re not alone. Many industries [...]
