Who Are You Trusting To Build Your Buyer Personas?
If you’re wondering how to create buyer personas, who do you turn to? Google? Or a partner like StringCan? Here’s more about this important piece of strategic marketing.
Should Businesses Cut Marketing When It’s Scary to Spend?
When the economy is in flux or revenue is down, many companies are tempted to have a knee-jerk reaction and start cutting expenditures. Marketing, in [...]
