If you’re worried about spooking your budget (we couldn’t resist the Halloween pun), as you round out 2017 and make your way into planning for 2018, these digital marketing tips will allow you to expand your reach even when you don’t have the time or the budget to work with a digital marketing partner. By implementing these strategies, you’ll increase your digital marketing ROI and watch your efforts achieve better results… This is where most people leave you hanging, hoping you’ll jump into boilerplate tips. These tips are ones we use for our company, and our clients, because they work! Below are our ultimate guides, platinum editions if you will, of our top 3 digital marketing strategies that you can implement with your current resources. 

  1. Treat Customer Reviews Like… Customers

Today’s customers are looking for peer-validated proof before they choose your company over your nearest competitor. Most consumers trust online reviews just as much as they trust personal recommendations made by people they know. Try this great guide to customer reviews to help start the process. Building and nurturing customer reviews is a critical part of your digital marketing strategy. Treat customer reviews like you would a customer and leverage the opportunity for growth and transparency.

  1. Do You SEO?

This guide to SEO will allow you to make sure you’re checking all of the boxes on your SEO strategy. Every little bit helps, especially when you’re building your online presence! If you’re missing the mark with your SEO strategy, you’ll quickly discover that your digital marketing ROI decreases. When your marketing plan includes the proper pieces of SEO strategy, on the other hand, you’ll watch your ROI soar.  

  1. Don’t Take Aim in the Dark

Your digital marketing budget needs to include taking the time to genuinely get to know your marketing personas. By focusing your digital marketing efforts on the right customers for your business, you’ll quickly discover that your marketing plan takes on new life. With this new focused and strategic direction, your team won’t be wasting time, energy, and other precious resources, allowing you to use your digital marketing budget to better effect.

If you’re ever considering a partner, learn more here about how whether your business should partner with a digital marketing agency. Still have questions? Feel free to contact us to discover more about how you can improve your digital marketing efforts.