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Are you Asking your Marketing Agency the Right Questions about ROI?

ROI for digital marketing can be tough to understand and tricky to calculate. But doing both is essential to achieving the inbound marketing results you want. If you ever wonder, “How do I calculate my ROI?” or, “Does ROI really matter?” – you’re not alone. Check out our recent blog post on the subject, and you’ll be on your way to understanding how to determine your return on investments. And then there’s another piece of this puzzle that is often forgotten: feedback from your marketing agency.

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ROI Analysis and Planning for Next Year

Measuring marketing ROI can be a confusing and often frustrating process, especially for inbound marketing agencies whose strategies and tactics are not as tangible and easy-to-see. As 2016 comes to a close and it’s time to set goals for 2017, it’s essential to measure your marketing ROI to hone in on your new targets and goals before the new year. ROI performance is graded by achieving sales goals, and you’ll need reliable metrics for every marketing tactic or effort to see how they support your sales goals.

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Uber’s Rating System: A Missed Opportunity?

 At StringCan, we hear from a lot of our clients about the upsides and downsides of online reviews. Especially considering our focus on multi-location businesses, we know that digital reviews can add a very layered aspect to a brand's marketing strategy. And in many cases, the most useful part of a review or rating system is the data it reveals.

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I Generated Leads… Now What?

You’ve done the heavy lifting; you’ve written blogs, posted on social media, sparred with the website developer on the best way to make a user-friendly site, and now you finally have the leads that you’ve been dreaming of. Now what? Well now... the real work begins.

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Is Your Agency on the Naughty or Nice List? To Do’s for 2017 to Make Sure Your Digital Marketing Agency is on Point

The holiday season is in full-swing. You have a laundry list of items to prepare for that involve holiday dinners, parties, the school toy drive, getting in enough hours at the gym to counterbalance all the holiday treats, and shopping for your friends and family. AND to top it all off, you are involved in creating the marketing plan and budget for your company for 2017. Don’t pull your hair out just yet - we are here to simplify the process and present to you this easy shopping list of things that businesses should be doing to prep for 2017.

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The Insider Scoop on INBOUND 2016 Conference

Last week was the annual INBOUND 2016 Conference that is put on every year by HubSpot. With 19,000 attendees spanning 92 countries, 240 speakers, and almost 300 breakout sessions, our heads are spinning with information - and no not just from the election. If you weren’t able to attend the inbound marketing conference, or want to relive every moment, read our insights below from the unique perspectives from our founder and CEO, Jay Feitlinger, our strategist and head of marketing, Alix Parker, and our content strategist, James Grant.

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Tips for Multitaskers to Be More Present

 If you're convinced multitasking is not a big deal and makes you more efficient, you are mistaken. In fact, studies have found that multitasking reduces your productivity by 40%. Yikes! People multitask every single day whether they are doing it consciously or not. It could be anything from scrolling through Twitter while waiting for the traffic light to turn green, checking your personal email during your Monday morning work meeting, or replying to a text message while “listening” to your friend tell a story.

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My Digital Marketing Agency and I Broke Up. How Can I Rebound?

It’s been a tense few weeks. Several uncomfortable phone calls followed by an equally awkward final meeting have brought you to this moment—you and your digital marketing agency have officially called it quits. Your team is feeling disappointed, let down, and perhaps a little wary of meeting someone new. Your colleagues and fellow business owners are telling you it’s time to move on, but how can you be sure you’re ready?

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The 5 Best Ways to Gain More Leads to Impact Your Bottom Line Through Online Marketing

The holidays are coming up, which means towns and cities all across the country fill their buildings and homes with lights and shiny twinkling objects everywhere you look. Then as the new year rolls around, everyone takes their decorations down, ok, maybe you do it in February, but you go back to the norm before the next excuse to decorate comes around.

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To Our Clients: We’re Just Like You

When we meet with prospective clients, we’re often asked how we devise our strategies and make recommendations. They ask things like how we can know which digital marketing tactics actually work, and why they should feel comfortable handing over their money so we can move forward with the roadmap we create.

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