Personal interaction with potential clients has been a game changer for all levels of business. From corner stores to corporations, correspondence between customers and owners has become increasingly more public - and therefore more crucial to one's brand reputation. As an owner of any kind of business, reviews can make or break your success and are an integral part to expanding your brand. Reviews are the first thing people want to know about your company, and oftentimes are the only impression that potential customers receive in the midst of research. For these reasons, interacting with customers via reviews is one of the most important aspects of maintaining a modern and digital business.