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DIGITAL MARKETING BLOG

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We share the highlights so you don't have to worry about missing anything.

Interacting with Customers on Customer Review Sites

Personal interaction with potential clients has been a game changer for all levels of business. From corner stores to corporations, correspondence between customers and owners has become increasingly more public - and therefore more crucial to one's brand reputation. As an owner of any kind of business, reviews can make or break your success and are an integral part to expanding your brand. Reviews are the first thing people want to know about your company, and oftentimes are the only impression that potential customers receive in the midst of research. For these reasons, interacting with customers via  reviews is one of the most important aspects of maintaining a modern and digital business.

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The Importance and Impact of Local Reviews for Companies Cannot Be Overstated

Local reviews matter and can have a real and lasting impact for local businesses. Search Engine Land recently found that 92% of customers read online reviews for local businesses. That means someone is likely looking your business up on Yelp! or another review platform before ever trying out your product or service. It is not enough that a customer in Cleveland loved the custom socks you sent him just in time for his mother-in-law's birthday.

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StringCan Interactive Earns Distinction as a Gold HubSpot Certified Agency Partner

StringCan Interactive, digital marketing agency for multi-location businesses, today announces it has joined the elite list of HubSpot’s Certified Agency Partners. HubSpot, the world’s leading inbound marketing and sales platform, works hand-in-hand with Agency Partners to grow their businesses through inbound software, services and support. StringCan is one of only 240 agencies globally to be recognized as “gold” level. This exclusive honor means that the company has achieved significant success for its clients through using HubSpot in combination with other digital marketing initiatives. All StringCan employees are inbound certified and many employees have additional HubSpot certifications. This deep understanding of HubSpot has helped StringCan gain traction with inbound marketing for clients and itself.

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HubSpot’s 2016 State of Inbound Report: 3 Reasons Why Your Company Needs to Embrace Inbound Sales

HubSpot’s 2016  State of Inbound Report:  3 Reasons Why Your Company Needs to Embrace Inbound Sales

The State of the Union address usually takes place annually in January. This is the opportunity for the President of the United States to lay out their achievements and goals for the country before Congress. HubSpot does something similar every year. Around this time, they release the State of Inbound, which represents the results of inbound strategies within the marketing community. It provides insights on the health of inbound and the direction it's headed. If we pretend for a second that HubSpot is the President of the United States, think of StringCan as a cabinet member.

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Why Franchises Need A Clear Online Marketing Strategy

When it comes to digital marketing, franchises are in a tricky spot. Each location is unique and needs to be optimized for identifiers that set them apart from other franchises, using data such as location information, yet still adhering to corporate guidelines and regulations.

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Localization: The Secret Sauce to Online Franchise Marketing

Whether you are a fast food lover or not, you should be familiar with the fact that a lot of restaurants have a “secret sauce” that differentiates themselves and leaves their customers coming back for more. Transferring that concept over to the franchise world, what is the “secret sauce,” or digital marketing tactic that gives franchises a competitive edge with the local competition? As a business franchise in your community, it is essential for you to optimize your website so your local customers can easily find your business.

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Don’t Let Your Facebook Page Get Lost in the Latest News Feed Shuffle

Facebook was built on the idea of fostering social connections, but over the years it has evolved to encompass nearly anything of interest, including news, business outreach, and events. In an effort to focus more on connecting people, Facebook is making changes to their news feed that places greater importance on stories from friends.  

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How Personas Help Inbound Marketing and Sales

When launching marketing and sales initiatives, it can be tough to know where to start, who to target, and what tactics to use. Marketing and sales teams are often running separate campaigns that aren’t well connected and send mixed messages to your potential customers rather than using a well-defined smarketing process. 

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Is Your Blog Successful? You May be Measuring the Wrong Metrics

During the dot-com bubble, businesses were scrambling to gain a place on the Internet under the banner of “everyone-needs-a-website”. Businesses often did not stop to think if – or why – they needed a website, they just knew that everyone kept telling them they had to have one if they wanted to be successful. And so, millions of businesses that had no concept of how to use a website to reach their customers, suddenly had websites. They didn’t know if digital would actually help their market, but hopped on the bandwagon regardless.

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Why Inbound Marketing Works - Part 1: Outbound and Inbound Explained

One of my favorite things to do as a kid was ride along with my mom to Costco just so I could play "scavenger hunt" for the free samples. And then once I found my favorite treats, I would let some time pass and circle back for seconds, hoping the lady in the hair net wouldn’t notice. Only take one? Yeah right. The samples were awesome because they gave me a little taste and kept me coming back for more, and some of them even became my staple treats and meals for years to come. Inbound marketing works the same way.

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