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To Our Clients: We’re Just Like You

When we meet with prospective clients, we’re often asked how we devise our strategies and make recommendations. They ask things like how we can know which digital marketing tactics actually work, and why they should feel comfortable handing over their money so we can move forward with the roadmap we create.

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Why Digital Locations Are Essential For Brick And Mortar Businesses: Who Are You?

“Who are you? Where are you? I drove by your store but didn't have time to stop in. What do you sell? Do you offer shipping? Is it free?”

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New Age Millennial Communication - It's Called Talking

The Millennial generation of young adults is rapidly reshaping the way that we think about employment. In fact, my own company, StringCan Interactive, is primarily made of Millennial-aged employees and I personally love it. The negative press about this generation is not what I have been experiencing. According to a report by PricewaterhouseCoopers, Millennials will compose 50% of the workplace by 2020. However, a study by Deloitte found that 44% of Millennials seek to leave their jobs within the next two years. Rather than worry about the potential downside, I have decided to embrace this prediction and focus on the benefit our company will gain from those team members.

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Three Ways To Not Wreck Your Reviews

Whichever kind of business you run, whether it’s a franchise, multi-location, B2B, big, or small, it's important that your customers trust you. According to a recent survey, the number one factor that influences how well a customer trusts a company is their perception of the company’s quality of customer service.

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Interacting with Customers on Customer Review Sites

Personal interaction with potential clients has been a game changer for all levels of business. From corner stores to corporations, correspondence between customers and owners has become increasingly more public - and therefore more crucial to one's brand reputation. As an owner of any kind of business, reviews can make or break your success and are an integral part to expanding your brand. Reviews are the first thing people want to know about your company, and oftentimes are the only impression that potential customers receive in the midst of research. For these reasons, interacting with customers via  reviews is one of the most important aspects of maintaining a modern and digital business.

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The Importance and Impact of Local Reviews for Companies Cannot Be Overstated

Local reviews matter and can have a real and lasting impact for local businesses. Search Engine Land recently found that 92% of customers read online reviews for local businesses. That means someone is likely looking your business up on Yelp or another review platform before ever trying out your product or service. 

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StringCan Interactive Earns Distinction as a Gold HubSpot Certified Agency Partner

StringCan Interactive, digital marketing agency for multi-location businesses, today announces it has joined the elite list of HubSpot’s Certified Agency Partners. HubSpot, the world’s leading inbound marketing and sales platform, works hand-in-hand with Agency Partners to grow their businesses through inbound software, services and support. StringCan is one of only 240 agencies globally to be recognized as “gold” level. This exclusive honor means that the company has achieved significant success for its clients through using HubSpot in combination with other digital marketing initiatives. All StringCan employees are inbound certified and many employees have additional HubSpot certifications. This deep understanding of HubSpot has helped StringCan gain traction with inbound marketing for clients and itself.

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HubSpot’s 2016 State of Inbound Report: 3 Reasons Why Your Company Needs to Embrace Inbound Sales

HubSpot’s 2016  State of Inbound Report:  3 Reasons Why Your Company Needs to Embrace Inbound Sales

The State of the Union address usually takes place annually in January. This is the opportunity for the President of the United States to lay out their achievements and goals for the country before Congress. HubSpot does something similar every year. Around this time, they release the State of Inbound, which represents the results of inbound strategies within the marketing community. It provides insights on the health of inbound and the direction it's headed. If we pretend for a second that HubSpot is the President of the United States, think of StringCan as a cabinet member.

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Why Franchises Need A Clear Online Marketing Strategy

When it comes to digital marketing, franchises are in a tricky spot. Each location is unique and needs to be optimized for identifiers that set them apart from other franchises, using data such as location information, yet still adhering to corporate guidelines and regulations.

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Localization: The Secret Sauce to Online Franchise Marketing

Whether you are a fast food lover or not, you should be familiar with the fact that a lot of restaurants have a “secret sauce” that differentiates themselves and leaves their customers coming back for more. Transferring that concept over to the franchise world, what is the “secret sauce,” or digital marketing tactic that gives franchises a competitive edge with the local competition? As a business franchise in your community, it is essential for you to optimize your website so your local customers can easily find your business.

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