lessons
from our

LAB

Why You Should Care More About Leads Than Website Traffic

Apr 27, 2016 Nicole Rucker
  Website traffic to your site doesn't always mean more money in the bank. Even though marketers know that lead conversion is essential to their business, wesbite conversion rates are still far below what they should be. The fact of the matter is that website visits are only meaningful in relation to the amount of leads and business opportunities ...
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Content of a Website: If You Build it, They Will Come

Apr 27, 2016 Matt Grodsky
  Most people have seen the movie, Field of Dreams with Kevin Costner, but if you missed it, no worries, I’ll give you the gist. A guy builds a baseball field on his farm after hearing voices instructing him to do ...
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Don't Damage Your Search Rankings By Not Optimizing Your Website For Local Search

Apr 26, 2016 Austin Bogar
  Remember the Disney film Cars and the town of Radiator Springs? In the movie, Radiator Springs was a little town that was thriving off of all the traffic passing by on Route 66. Unfortunately, once Route 66 was decommissioned, Radiator Springs was left in the shadows and forgotten. ...
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How To Create A Smart CTA For Your Company's Website

Apr 25, 2016 Kate Orsi
  Trying to get a person’s attention can be difficult. There is so much noise and so many distractions that finding a way to get someone's attention has become extremely challenging. A CTA is a great marketing tool for your business to clearly and concisely tell the visitor what you want them to do in order to move ...
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Why Your Gym Needs A Fitness Blog

Apr 13, 2016 Nicole Rucker
With all of the fitness resources, blogs, and articles circling the web, most of them aren't created by gyms themselves. Creating content for your gym's blog will get more traffic to your site and more members through your door. 
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Welcome StringCan’s New Account Executive - Matt Grodsky

Apr 07, 2016 James Grant
StringCan Interactive is proud to welcome our newest Account Executive Matt Grodsky. Matt graduated from Columbia College where he graduated with a Bachelors of Arts in Cinema Art & ...
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Welcome StringCan's New Digital Marketing Intern - Kate Orsi

Apr 04, 2016 Nicole Rucker
StringCan Interactive is proud to introduce our newest Digital Marketing Intern Kate Orsi . Kate is a junior at ASU who is excited to learn more about the digital marketing world. Learn more about Kate by reading our interview.
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4 Secrets To Boosting Your Website Traffic

Mar 18, 2016 James Grant
A website says a lot about a business’s culture as well as the product or services they are selling. If you are not making a great first impression with your website, you are missing out on key lead generation opportunities. If you are ready to start generating traffic to your website, here are four secrets ...
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Welcome StringCan's New Digital Marketing Intern - Austin Bogar

Mar 15, 2016 Nicole Rucker
StringCan Interactive is proud to welcome our newest Digital Marketing Intern Austin Bogar. Austin is a junior at ASU with a passion for marketing. Learn more about him from our interview below.
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Implications of Google’s Removal of Sidebar Ads from Search Engine Ranking Pages

Feb 26, 2016 Mike LaLonde
  Google has been testing 4 ads at the top of pages since December, but this week it became official that the change would become permanent and implemented across a much greater number of search result pages.  Dr. Pete Meyers at MozCast reported that 19% of search results were displaying the 4-ad ...
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