Just Because Everyone Else is Doing it, Doesn't Make it Right For You
From a capabilities standpoint, we can “do” anything you’ve heard is hot in digital marketing – from mobile to social media, from brand building to “traditional” search marketing, you name it.But the StringCan difference is: just because we can do it, it doesn’t mean we will – we use the unique strategy that we create for your business to only implement tactics that are going to generate results for you and your customers.
WHAT WE DO
STRATEGY & ONBOARDING TACTICS
Website & Marketing Audit
Buyer Persona Development
Positioning & Messaging
Ad Plans (Industry, Google, Facebook, etc.)
Landing Page Consulting & Development
Online Review Plan
Email Newsletter Template & Approach
Lead Nurturing Plan
Marketing Automation Set Up
Public Relations Plan
Website Design & Development
Influencer Marketing Plan
Photography & Videography
Social Media Strategy
Monthly Ongoing Tactics
Ad Management (Industry, Google, Facebook, etc.)
Programmatic Ad Management
Content Development, Syndication & Optimization
Ongoing Strategy & Ideation Support
Local Search Optimization
Monthly Newsletter Production & Distribution
Marketing Automation Support
Social Media Consulting
Public Relations Management
Networking & Community Outreach
Digital Education & Training
INBOUND MARKETING AND ADVERTISING CAMPAIGNS
We implement marketing campaigns that attract, convert, and nurture your audience with a seamless user experience.
Lead Generation Not all leads are created equal. We focus on the leads that are going to be more likely to close so we don’t waste your sales team’s time.
Lead Nurturing Just because you have a person’s contact information, doesn’t make them an automatic sale. We provide value and build a relationship with the leads you have through strategic and automated lead nurturing.
Marketing Automation Using a machine to email anyone who visits your site isn’t helpful. Having a smart strategy of how to interact with potential customers, and automating that personalize process is helpful!
ROI Reporting If we are going to invest money on marketing we need to understand the true impact to your business by measuring ROI on a consistent basis.
Search Engine Optimization We work to optimize your website using persona-centric content that will help you show up for the right people, at the right time, when they are looking for your product or service.
Content Marketing We make sure the content you have is not only seen but read and engaged with by your target personas and introduces them into your smarketing funnel.
Paid Media Marketing We develop comprehensive plans and optimize your paid media campaigns to identify opportunities to lower costs, generate more leads, and increase ROI for your business.
Email Marketing With email marketing we help design a value-oriented campaign that provides your personas with helpful content and directs them to your website.
Social Media Marketing We diagnose your social footprint and prescribe a social media strategy focusing on the networks that your personas visit and more importantly engage on providing the landscape to build an engaged online community of brand advocates.
DIGITAL EDUCATION & TRAINING
We want to help you learn more about digital marketing in order to get the best performance out of your campaigns. We create easy to follow guides and presentations to help your team learn.
Want to see our digital marketing services in action?