Word From Between the Cans

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May 25 2026 Jay Feitlinger

Why Good Data Feels Like a Problem at First?

If you've ever gotten excited about fixing your analytics setup and then had to sit across from your leadership team explaining why the numbers look worse than last quarter, you know the particular discomfort this episode is about. That conversation ...

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May 19 2026 Jay Feitlinger

Why Referrals Aren't a Growth Strategy

Getting referrals feels like proof that the business is working. Clients are happy, they're talking, the pipeline has a heartbeat. But if you've looked at your quarter-end numbers and couldn't explain why some months were full, and others weren't, ...

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May 18 2026 Sarah Shepard

The Exhaustion of Trying to Deserve Your Own Life

A few weeks into living in France, I stopped posting in our company Slack. Not because anything went wrong. Not because anyone said anything. I'd take a photo at a market or lift a glass of something good at dinner, and I'd feel this quiet shift. ...

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May 11 2026 Jay Feitlinger

Is Your Tech Stack Actually Making You More Money?

If your reports never match and the one person who understands your tech stack is either gone or planning to leave, you already know something's wrong. What you might not know is that the spreadsheet you keep going back to isn't the solution to that ...

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May 10 2026 Sarah Shepard

Go Find Something Bigger Than Your Problems

I took every photo I could at the top of Mont Blanc. Every single one came back looking like a nice mountain. That's a little like saying the Pacific Ocean looked like a lot of water. Accurate. Completely useless. So, I put the phone away and just ...

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