DIGITAL MARKETING BLOG 

Today is a beautiful day. It’s 8 am, the sun is shining, the birds are singing, and it’s time to begin another awesome day at the StringCan Interactive office. As I walk in the door, music is playing, vibes are flowing, and I am greeted by our amazing Director of Ops, Sarah Hiller, along with all of the other wonderful members of the StringFam.

You might be familiar with studies that claim something about the importance of brand impressions, like this one that states five to seven brand impressions are necessary before someone remembers your brand.

I love my job. A large part of what I do is to help develop our amazing team. They are our most valuable and precious asset, as is your team! I am always looking for ways to help everyone fulfill their potential, contribute their best self, and rejuvenate to come back even better. I am a lot like Dave Asprey where I test a lot of tips and tricks out on myself first. This enables me to multiply my experience 8x or more by sharing my failures and successes with others. I was able to present a lunch and learn to our team on efficiency hacks. This got everyone thinking and the sharing that went on was incredible. From hot keys, to Chrome extensions, to supplements and more. No matter how good, or great (Jim Collins shout out) your team is, you and your team can always be better. One way to do that is to improve your #1 asset as a human being; your brain! 

That’s right! Come ooooonnn down and wave that shiny Zennie all over the place!

Having strong values and sticking to those values is really what sets us apart from other marketing agencies. It’s refreshing to be part of a team that cares about our clients, each other and how we find success. Our values are printed on a glass wall in our office to remind us what’s important to us and what it means to work at StringCan. I asked each team member to think about our values and which one they liked most.

As a business owner, you might not want to spend a lot of time dwelling on your competition. The general mindset is often to put on some blinders and focus on yourself… right? Well, this might not always be your best bet. In fact, regular competitor monitoring and an occasional competitor analysis can actually be healthy and productive practices for your business.

So you’ve invested a good amount of time (and therefore dollars) into a social media strategy. Whether it’s your in-house team managing the execution, or an agency, you might’ve reached a point where you’re questioning the ROI of all this effort. And you’re absolutely right to do so.

I am so lucky to work for a company that walks the walk AND talks the talk. I’ve had some amazing volunteer opportunities while working for other companies, but they were never done as a company. We take our mission to heart; supporting businesses that are dedicated to improving the lives of others.

Awhile back, we realized something about the average marketing agency that astounded us, which is this: Many of them have never actually experienced their clients’ brands. Does that blow your mind as much as it did ours?  

You might’ve seen our recent post about how you can make planning for 2019 a little (actually, a lot) less scary. But this time of year also highlights other initiatives that you might feel compelled to engage in, as well. If conducting a brand audit is one of these things on your radar, you might not be sure where to start.