DIGITAL MARKETING BLOG 

When you own your own business, online review sites can feel like a blessing and a curse. Considering that 92 percent of consumers now read online customer reviews and they’re basically the word of mouth marketing of today, you know you need to be well-reviewed. And you know that reviews can provide a microscope into what your customers are thinking, whether positive or negative, which is always useful.

Like most working adults, balancing work and life can be tricky, and oftentimes physical and mental wellness can get pushed to the back burner. But the reality is that everyone needs to take time to take care of themselves, both mentally and physically. As a team, the StringFam has made it a priority to take time for our health and encourage each other to do the same. If you’re looking for ideas for making work-life balance work for you and your team, here’s how we do it (without going insane):

Customer satisfaction is one thing. It’s nice to know your health club members are content, and that you’re meeting their most pressing needs so they don’t need to complain or go elsewhere (at least for now). But then there’s retention. The more satisfied your members are, the more likely you’ll retain them - and the more money you’ll keep in the long haul. It’s just good business sense to hang onto the members you currently have and incentivize them to remain loyal to you.

If you’re in the role of CMO or Marketing Director, you’re well aware of the necessary interplay between sales and marketing in successful businesses. So even if you’re not directly responsible for training and managing your sales team, you’d be wise to nurture their sales skills and lead them in setting strategic goals that benefit both of your departments. Here are some tips for getting the most out of your salespeople, so both marketing and sales - and therefore the company - can see real growth.

When I was growing up as a wrestler, I learned a very important lesson: You will never improve without challenging yourself. Back then it meant that the only way to get any better was to take on people of greater skill. Today it’s a little different, but the underlying concept of using competition as motivation for improvement still stands strong.

As we approach the Thanksgiving holiday, we wanted to take some time to acknowledge the true MVP’s of StringCan Interactive: our clients!

This article in a nutshell:

• Your office needs a fridge

• Having a place to store lunches helps keep employees healthier

• Your fridge is like a culture time capsule

• Turn your fridge into a work of art 

Did you know that 90 percent of consumers read online reviews before visiting a business? And that 86 percent of people hesitate to do business with a company if it has negative online reviews?

Benefits, or “bennies” as the cool kids call it, is picking up steam and becoming a major conversation piece in the wild and crazy world of Human Resources (HR). Human Resources service provider Zenefits even has an Ultimate Guide to Fringe Benefits. What makes a benefit a benefit? Does your company consider free coffee a benefit?

This post in a nutshell:

• Annual planning is downright scary
• Evaluate your past without judgement
• Share the wins
• It feels like eating an elephant, so start with strategy
• Work backwards from strategy and get everyone aligned
• Start budgeting if you aren’t already; any budget is better than no budget
• Have fun and dream a little! It’s not all work and no play - boring!
• Stay tuned for our e-book on what marketing trends to look out for