DIGITAL MARKETING BLOG 

In order for teams to be successful, they have to be able to communicate well with one another. Communication plays a huge role in not only making sure that work is getting done right, but also in understanding how your team members think and how to best work with each other. Sometimes it can be difficult to develop that level of communication in a professional setting, which is why it is incredibly important to connect with your team members outside of the office.

If you’re running the marketing show at your company, it can be both empowering and frustrating. Even with a good deal of autonomy to execute the initiatives of your choosing, you might feel there’s always more you can try, do, learn and implement. What really moves the needle on revenue goals? And how can you cull through all the potential possibilities within digital marketing, figure out how to prioritize marketing objectives and see your vision through to fruition?

As the owner of a health club, you might be thinking about engaging with a partner to help you with marketing management. But before taking this step, you may have some hesitation. Maybe you worked with a freelancer for a period of time and had a poor experience, or maybe you hired a marketing firm to promote a specific event and were left disappointed with the results.

Back when online review sites started to become popular, they only applied to a few industries (like restaurants and hospitality). But fast-forward to today, and it seems no business is safe from the digital grasp of review sites, including health clubs, doctors’ offices, beauty salons, contractors and much, much more. This has really changed the way that consumers select companies to patronize - and as such, it should also change the way those same companies manage their online reputation.

Does anyone remember the good ol’ days when it was standard to put in 9 to 10 months of work throughout the year and then have June, July, and most of August to kick back by the pool and relax? At StringCan, we believe in a good summer vacation. Not necessarily the types of summer vacation that we were gifted in our school days, but a chance to get out of town and enjoy spending quality time with family and friends. We have found that taking time off work during the summer sets us up to be more creative and productive when we return.

At StringCan, one of the things that we are most proud of is our commitment to our culture and our team. We constantly strive to find ways to make our employees happy; we’ve found one of the best ways to ensure employee satisfaction is through a flexible work environment. 

Whether you’re a large business that’s been steadily growing for many years, or a scrappy young business just starting out, there’s one thing every business owner and leader can agree on: everyone wins when your team members are thriving. When employees are engaged, when they feel appreciated and rewarded, when they’re operating at their personal bests - collaboration, innovation and progress often result.

One quick Google search will tell you that the jury’s still out about whether businesses should manage their social media channels internally or rely on a partner or agency to handle them on their behalf. Ultimately, the decision is yours. But from our perspective, the benefits of social media are greatly amplified when your team manages it in-house.

Here’s a look at some of the uses of social media, and why we think you should hold onto it as part of the marketing mix for which your internal team is responsible.

Whether you run a large health club with an internal marketing department or are the owner of a small gymnastics studio and rely on an external marketing agency, you need to know whether your efforts are working. And in order to hold yourself, your team or your agency accountable, you need to know the right questions to ask.

StringCan Interactive works really hard to make our working environment productive, healthy, and happy - it means everything to us. Unhappy workplaces are literally no fun; you can begin experiencing stress which can lead to poor communication and unproductive work. One of our favorite ways to keep an upbeat workplace is to bring our dogs to work!