DIGITAL MARKETING BLOG 

Many of the clients we work with start getting really excited as summer starts to show its sunny head. Year-round, these kid-focused companies have their standard classes in place and have a great time teaching their students how to swim, dance, do gymnastics - and so on. But summer is a special time because they finally get a brief period of time in which they can offer more in-depth instruction or a series of themed classes and have their students for a full week, rather than one or two days per week.

Even if you have a thriving swim school, it’s always helpful to have a full roster for each of your classes. After all, you never know when a family might need to press pause on swimming for a bit or when you could face seasonal challenges. The more registrations you have, the better your revenue during these dips in business.

In January of 2017, I started working at StringCan Interactive as a Digital Marketing Intern. From my first day in the office, I already knew that I was going to have an incredible experience. My initial expectations didn’t let me down, as the entire three-month program was majorly impactful in many ways.

I thought I’d share some thoughts on what prospective interns can gain from a StringCan Internship, or as I like to say, StringTernship. Here are five things you can surely expect from an internship with StringCan.

Every year, Digital Summit comes to Phoenix for two days to feature important topics and discussions from digital marketing’s finest thought leaders. To stay on top of our digital marketing game, we sent two of our digital marketing experts to learn about digital marketing best practices, latest industry trends, and new digital strategy tactics. 

If you run a swim school, health club, theme park or other type of business that counts on families as the backbone of your clientele, you might wonder how to use content to attract, convert and retain this audience as customers. Families all have their own dynamics and stories, and definitely cannot be approached with a one-size-fits-all mentality in marketing. But despite these differences, we have discovered a few consistent threads woven into the majority of parents’ wants and needs through working with countless family-focused businesses over the years.

There are endless stats out there that prove the value of producing content to increase site traffic, convert (and nurture) leads, and provide support to existing customers.

"Google or Facebook? Which one should I use to make my marketing dollars go farther?” That’s one of the top questions we  hear when people ask us about online advertising. There’s pros and cons to both platforms, and each one offers something unique. We’ve outlined the good, the bad and the differences between the two.

Over the last 8 years, since the inception of StringCan Interactive, the company has had a few location changes. Like most companies you outgrow a space, or need to service a new area, and you find a place and move in. In 2016 StringCan had big growth plans in store for the upcoming years, and we began the search for a space. I worked with some of the best commercial real estate companies in the Valley. Lee & Associates worked tirelessly and patiently for months trying to check all of our boxes. From locations and proximity to employee’s homes, to ambiance, and of course - cost just to name a few. Finding  a few places that fit some, but not all of our discerning criteria, we finally had to call it a day. We decided to stay in the current office and started planning a reconfiguration… until fortune found us.

You may be wondering where to invest your marketing efforts. It can be overwhelming as there are many different roads you can take, but keep in mind, good advertising isn’t always costly. In fact, one of the most effective advertising campaigns is good old-fashioned word-of-mouth and in the digital world, online reviews.

It’s been said pictures are worth 1,000 words, but we’d argue that pictures are worth exponentially more than that in your online marketing. According to Xerox, visuals with color increase a person’s willingness to read a piece of content by 80 percent. And social media platform Buffer found that visual content is 40x more likely to get shared on social media than other types of content. At this point, there’s really no question that incorporating high-quality, relevant images can do wonders for your blog readership and site traffic.