DIGITAL MARKETING BLOG 

That’s right! Come ooooonnn down and wave that shiny Zennie all over the place!

Having strong values and sticking to those values is really what sets us apart from other marketing agencies. It’s refreshing to be part of a team that cares about our clients, each other and how we find success. Our values are printed on a glass wall in our office to remind us what’s important to us and what it means to work at StringCan. I asked each team member to think about our values and which one they liked most.

As a business owner, you might not want to spend a lot of time dwelling on your competition. The general mindset is often to put on some blinders and focus on yourself… right? Well, this might not always be your best bet. In fact, regular competitor monitoring and an occasional competitor analysis can actually be healthy and productive practices for your business.

So you’ve invested a good amount of time (and therefore dollars) into a social media strategy. Whether it’s your in-house team managing the execution, or an agency, you might’ve reached a point where you’re questioning the ROI of all this effort. And you’re absolutely right to do so.

I am so lucky to work for a company that walks the walk AND talks the talk. I’ve had some amazing volunteer opportunities while working for other companies, but they were never done as a company. We take our mission to heart; supporting businesses that are dedicated to improving the lives of others.

Awhile back, we realized something about the average marketing agency that astounded us, which is this: Many of them have never actually experienced their clients’ brands. Does that blow your mind as much as it did ours?  

You might’ve seen our recent post about how you can make planning for 2019 a little (actually, a lot) less scary. But this time of year also highlights other initiatives that you might feel compelled to engage in, as well. If conducting a brand audit is one of these things on your radar, you might not be sure where to start.

When you own your own business, online review sites can feel like a blessing and a curse. Considering that 92 percent of consumers now read online customer reviews and they’re basically the word of mouth marketing of today, you know you need to be well-reviewed. And you know that reviews can provide a microscope into what your customers are thinking, whether positive or negative, which is always useful.

Like most working adults, balancing work and life can be tricky, and oftentimes physical and mental wellness can get pushed to the back burner. But the reality is that everyone needs to take time to take care of themselves, both mentally and physically. As a team, the StringFam has made it a priority to take time for our health and encourage each other to do the same. If you’re looking for ideas for making work-life balance work for you and your team, here’s how we do it (without going insane):

Customer satisfaction is one thing. It’s nice to know your health club members are content, and that you’re meeting their most pressing needs so they don’t need to complain or go elsewhere (at least for now). But then there’s retention. The more satisfied your members are, the more likely you’ll retain them - and the more money you’ll keep in the long haul. It’s just good business sense to hang onto the members you currently have and incentivize them to remain loyal to you.