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DIGITAL MARKETING BLOG 

 

 

 

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We share the highlights so you don't have to worry about missing anything.

How to Use Your Sales Team to Create Marketing Topics

So, you’ve decided to go all in with content marketing. You’ve won your executive team over to this new direction, and have mapped out the types of content (and frequency) that will resonate best with the customers and prospects you’re looking to attract. After all of this groundwork is laid, the next step is coming up with interesting topics that will appeal to your target audience.

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Leadership Lowdown with Jay Feitlinger

Our leader, Jay Feitlinger recently sat down with Jodi Low, an accomplished corporate trainer, inspirational speaker, Founder and CEO of U & Improved and host of Leadership Lowdown on Phoenix Business RadioX, to discuss the importance of mentorship, investing in people/your team, creating company culture, work/life balance and more!

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Welcome StringCan’s New Digital Sales & Marketing Intern - Jake Dieball

Jake is StringCan’s fabulous new Digital Sales & Marketing StringTern. His family-oriented values will help our clients grow by providing honest and constructive feedback. Jake is currently studying entrepreneurship at Arizona State University and will be graduating May 2019.

Jake Dieball StringTern

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Google or Facebook to Help Grow Your Business (INFOGRAPHIC)

Are you confused on whether to invest your marketing dollars into Facebook or Google's ad platforms? You're not alone! Make sure you understand the difference between the two platforms and how they help you accomplish your marketing goals.

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Giving a Hand up, Not a Hand Out to Help a Fellow Entrepreneur Devastated by Hurricane Maria

Let’s be honest here; entrepreneurs are a weird bunch. We work very hard to build our companies into a healthy well-oiled machine. And once that happens, instead of giving ourselves a big pat on the back and taking some time off to smell the roses, we focus instead on taking it to the next level or look for more problems to solve.

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Your GDPR Most Asked Questions, Answered

If you have recently received an email from Google regarding the General Data Protection Regulation (GDPR) you may be wondering what your company needs to do in order to be compliant with the regulation. The GDPR regulates and puts strict processes in place on how businesses will be allowed to collect, store, and process data.

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Welcome StringCan’s New Paid Media Specialist - Erin Baltazar

Meet Erin Baltazar! Last week we welcomed a new addition to our #stringfam. She is our only Erin (we have 3 “Sara(h)s”). Erin is energized and thrilled to jump into her new position! Learn more about her in our interview:

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What You Need to Know About Facebook’s Targeting Changes

Big changes have been impacting Facebook advertising and will leave a lot of advertisers left to rethink their targeting strategy. Following the Cambridge Analytica scandal, Facebook has separated from their third-party brokers or Partner Categories such as Acxiom, Epsilon, Experian, TransUnion, and Oracle.

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Developing Your Results-Driven Summer Camp Marketing Strategy

Many of the clients we work with start getting really excited as summer starts to show its sunny head. Year-round, these kid-focused companies have their standard classes in place and have a great time teaching their students how to swim, dance, do gymnastics - and so on. But summer is a special time because they finally get a brief period of time in which they can offer more in-depth instruction or a series of themed classes and have their students for a full week, rather than one or two days per week.

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5 Ways to Increase Your Swim School Class Registrations

Even if you have a thriving swim school, it’s always helpful to have a full roster for each of your classes. After all, you never know when a family might need to press pause on swimming for a bit or when you could face seasonal challenges. The more registrations you have, the better your revenue during these dips in business.

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