Your business is thriving because of your amazing customers. Finding, and more importantly keeping, those amazing customers is one of your top objectives. One of the best business practices to follow is to treat your customers like they’re family. By being open, direct, and honest with your customers you build the same sense of authenticity and transparency as you would in your communications with family members. This type of interaction builds loyalty and shows your customers that you appreciate them. Below are four reasons why your business should treat customers like family.