DIGITAL MARKETING BLOG 

Here at StringCan Interactive, we are crazy passionate about wellness in all areas. In fact, we even refined our mission statement late last year to say “We accelerate the growth of businesses dedicated to improving people’s lives.” We didn’t do it to be noble, we did it because we truly care; we care about each other, our clients and their success, and those that support us every step of the way. We applied for a Best Wellness Employer certification where Wellness Workdays works in collaboration with experts from Harvard Medical School to recognize those who promote a culture of wellbeing while also supporting research efforts. We are proud to have been awarded Bronze level certification!

Raise your hand if you’ve ever been burned by a digital marketing agency… we have a pretty good hunch that a lot of people have. Unfortunately, agencies in general have a reputation for overcharging and under-delivering, often reinforced by personal experiences. It’s definitely enough to give a brand marketer concern about engaging with one, especially fresh off of a bad experience.

Businesses are putting way too much time and effort into creating content that no one ever sees. While content is an extremely important part of a company’s marketing efforts, all of the blogs and social media posts in the world won’t mean anything if no one reads them. If you have been struggling to drive traffic to your blogs and social media posts, try these tips to get more eyes on your content.

There’s no shortage of information these days about how blogs and other forms of content can propel your digital presence and conversion ability. But if you’re stuck in a rut with content marketing ideas, you’re not alone. It’s not easy to come up with an original list of business blog topics or figure out how to develop a content calendar that will resonate with your audience.

In my time creating content for our clients, I have spent far too many hours staring at blank screens. It’s an incredibly discouraging feeling, and sometimes you just wish the screen would put words on itself. After years of battling writer's block, I developed a 4-step system that would help me get my ideas flowing.

So your company is growing and you’re thinking about enlisting the help of a marketing agency to accelerate this growth. But there are endless types of marketing - and therefore agencies - and it can be hard to know which path to pursue. Do you go with a firm that specializes in traditional marketing, or one that has more expertise in digital marketing? And before deciding that, do you really know which type of marketing will serve your particular business and ideal personas best?

It’s not hard to see why the most successful businesses also tend to have the most thriving company cultures and internal alignment among team members. If a workplace is harmonious, it’s only natural that it will fuel stronger relationships, more collaboration, and more wins. But if this isn’t the case within the walls of your business, you might be running into the age-old sales vs. marketing showdown.

We had a blast at the International Health, Racquet & Sportsclub Association (IHRSA) annual conference in sunny San Diego, CA. Jay partnered with Meredith DeAngelis, CMO of the Village Health Clubs & Spas, to speak about how worked together to drive new memberships, increase sales and deliver a strong ROI of almost 1,400 percent.

Oh, ROI. How many times have you been in a meeting, excitedly sharing your ideas for your company’s next campaign - just to hear your CEO say, “what’s the return on marketing investment here?” This is a very important metric to track, but can be difficult to determine how to track it correctly. Measuring ROI is not always a cut and dried process. It can take many forms, vary in accuracy and be a bit of a pain to figure out. But, it is nonetheless a crucial part of every smart and strategic marketing department.

There’s been a lot of talk in recent years about better aligning sales and marketing teams in order to get better overall results. But even though the recurrence of this conversation has been a giant step in the right direction, HubSpot recently found that fewer than half of marketers would describe their companies' sales and marketing teams as "generally aligned."