DIGITAL MARKETING BLOG 

After reading through the recent Google research that covers digital insights and trends from 2018, I shared with our team sparking a lively discussion about how these could be used. We decided to pull out a few of these consumer trends and buyer insights that might matter most to us and you, our clients.

As an experienced marketer, you don’t need us to tell you that the digisphere can be a goldmine for leads. But how many times have you gathered what you thought were warm leads online, just to pass them to sales and find out they’re not viable for one reason or another? You’re not alone.

Most of us know that putting the pedal to the metal on marketing is how to grow a successful business. Whether your sales are floundering, booming, or somewhere in between, making marketing one of your strategic business priorities can always help you start (or continue) to grow.

Over the last 25 years, I have launched 8 different businesses, mostly in the sales and marketing space, and when I reflect on those businesses I often think about Goldilocks. As an entrepreneur or business leader, we have to make many decisions and often the results of those decisions “just don’t feel right.”

Today is a beautiful day. It’s 8 am, the sun is shining, the birds are singing, and it’s time to begin another awesome day at the StringCan Interactive office. As I walk in the door, music is playing, vibes are flowing, and I am greeted by our amazing Director of Ops, Sarah Hiller, along with all of the other wonderful members of the StringFam.

You might be familiar with studies that claim something about the importance of brand impressions, like this one that states five to seven brand impressions are necessary before someone remembers your brand.

I love my job. A large part of what I do is to help develop our amazing team. They are our most valuable and precious asset, as is your team! I am always looking for ways to help everyone fulfill their potential, contribute their best self, and rejuvenate to come back even better. I am a lot like Dave Asprey where I test a lot of tips and tricks out on myself first. This enables me to multiply my experience 8x or more by sharing my failures and successes with others. I was able to present a lunch and learn to our team on efficiency hacks. This got everyone thinking and the sharing that went on was incredible. From hot keys, to Chrome extensions, to supplements and more. No matter how good, or great (Jim Collins shout out) your team is, you and your team can always be better. One way to do that is to improve your #1 asset as a human being; your brain! 

That’s right! Come ooooonnn down and wave that shiny Zennie all over the place!

Having strong values and sticking to those values is really what sets us apart from other marketing agencies. It’s refreshing to be part of a team that cares about our clients, each other and how we find success. Our values are printed on a glass wall in our office to remind us what’s important to us and what it means to work at StringCan. I asked each team member to think about our values and which one they liked most.

As a business owner, you might not want to spend a lot of time dwelling on your competition. The general mindset is often to put on some blinders and focus on yourself… right? Well, this might not always be your best bet. In fact, regular competitor monitoring and an occasional competitor analysis can actually be healthy and productive practices for your business.