DIGITAL MARKETING BLOG 

One quick Google search will tell you that the jury’s still out about whether businesses should manage their social media channels internally or rely on a partner or agency to handle them on their behalf. Ultimately, the decision is yours. But from our perspective, the benefits of social media are greatly amplified when your team manages it in-house.

Here’s a look at some of the uses of social media, and why we think you should hold onto it as part of the marketing mix for which your internal team is responsible.

Whether you run a large health club with an internal marketing department or are the owner of a small gymnastics studio and rely on an external marketing agency, you need to know whether your efforts are working. And in order to hold yourself, your team or your agency accountable, you need to know the right questions to ask.

StringCan Interactive works really hard to make our working environment productive, healthy, and happy - it means everything to us. Unhappy workplaces are literally no fun; you can begin experiencing stress which can lead to poor communication and unproductive work. One of our favorite ways to keep an upbeat workplace is to bring our dogs to work!

When you’re a franchisor, your bread and butter comes from finding and onboarding new franchisees, and seeing them through to success. After all, every new location offers the promise of more sales and more awareness for your brand. But franchising is not easy, and finding someone who wants to be an entrepreneur and open the doors of a new location is not always a walk in the park. If you’re struggling to find the right people to oversee your next branch, the answer could lie in a new marketing approach.

Which of the following statements do you agree with?

Did you know that 90 percent of fitness studios and health clubs lose between 30 and 50 percent of their members each year? This is a staggering number, and also disheartening for anyone who’s responsible for improving member retention at their athletic club. Whether you run a traditional health club, a yoga studio or a crossfit gym, odds are good you’ve experienced some of the common challenges of keeping your members engaged.

Does this sound familiar? You’ve invested your time and resources into developing a strong content marketing strategy and mapped out how many pieces of content you want to publish per month. You might have content categories defined, and the framework of a content calendar laid out.

When you’re using content marketing as part of your overall marketing strategy, your blog and website become a key hub for attracting traffic and providing resources. But while maintaining an active, compelling blog can help you achieve great results, it’s not always easy to do. One of the biggest challenges for any company is coming up with good topics to write about, on a frequent basis.

So, you’ve decided to go all in with content marketing. You’ve won your executive team over to this new direction, and have mapped out the types of content (and frequency) that will resonate best with the customers and prospects you’re looking to attract. After all of this groundwork is laid, the next step is coming up with interesting topics that will appeal to your target audience.

Our leader, Jay Feitlinger recently sat down with Jodi Low, an accomplished corporate trainer, inspirational speaker, Founder and CEO of U & Improved and host of Leadership Lowdown on Phoenix Business RadioX, to discuss the importance of mentorship, investing in people/your team, creating company culture, work/life balance and more!