Strategy & Roadmap

Digital Marketing Planning & Strategy

You wouldn’t build a house without a blueprint and architect, right? Before you dive into any digital marketing tactics, you should start with a roadmap, a strategy – a living breathing document that helps you understand what digital marketing tactics to implement based on your ideal personas. Then how those tactics should be prioritized to help you get found online and start generating leads and sales that will impact your bottom line.

There is not a one-size-fits-all solution for crafting a digital marketing strategy, which is why it’s important that you work with a digital marketing agency who customizes your plan based on your unique business, your market, and your ideal customers.

Work With Us:

    Start Your Marketing Roadmap:

    Why is a marketing plan important? It’s key to creating an ad plan, knowing what platform(s) to be on, narrowing down your buyer personas, and choosing the right tactics for your goals. Now more than ever, you want to have a smart plan to find the right customers and bring them back to your digital real estate, your website. The key is knowing where to start.

    We give you strategic actionable direction that’s going to help your team get the results you want.

    Digital Marketing Strategy Steps

    Once we have your digital marketing strategy in place, we are on the road to digital excellence. Whether your customers are in Scottsdale, or you have a national brand all over the country, we will implement the customized roadmap that fits your business goals.

    When you need careful, experienced, and professional marketing experts, you’ll want StringCan Interactive along for the ride. We’ll even bring the snacks and some great jams to listen to for the road trip!

    Why risk everything you have built and possibly not having the right digital marketing strategy plan? Instead, give your company the best marketing launch, and reach out to get started today.

    Your Marketing Roadmap Includes:

    Website and Marketing Audit

    We complete a full audit of your website to identify opportunities to optimize the user experience and overall site performance. Including: Analytics overview, conversion tracking / ROI analysis, heat mapping, competitive analysis, website & content, website user experience analysis and SEO audit.

    Persona Development and Customer Journey Mapping

    We create humanized versions of your target markets so you can identify who your audience is, what their pain points are, and how you can best connect with them throughout their buying journey.

    Your Customized Plan

    We give you a complete strategic roadmap to give you direction on the digital marketing tactics you should implement, based on your personas, prioritized to generate leads and sales that will impact your bottom line.