Word From Between the Cans

Despite your awesome business model, are any of your locations underperforming? StringCan explains how to dissect your marketing strategy to get the low performers on top again.

Digital marketing for your swim school doesn’t have to feel like swimming against the current. Check out our ebook on how to reel in more swimmers.

StringCan Interactive defines crucial metrics and KPIs to help you determine how to measure the ROI of your paid media efforts.

Buyer personas are critical for targeting your customers online, but there are some mistakes you need to avoid when creating them.

Looking to open a new location? StringCan outlines when the right time is to expand your business.

StringCan Interactive defines buyer personas and how they narrow down your swim school’s marketing focus to target the right people.

What areas of digital marketing should your brand handle in-house and which tasks should be outsourced to a digital agency? Here are my thoughts.

StringCan discusses ways that smaller swim schools can compete with franchises and win over local communities.