Strategy

Leads are coming in, but deals aren’t closing. The ghost handoff between sales and marketing might be your biggest leak—and it’s fixable.

Learn why misaligned lead handoffs cost your pipeline revenue and how a simple playbook with clear ownership timing and visibility can keep every prospect moving toward a deal.

Most marketers say they support sales. Few actually do. Here’s what it really takes to build a sales-first culture and why it starts at the top.

Discover how a “sales-first” marketing approach shifts your focus from raw lead counts to closed-won revenue—plus three practical steps to align marketing and sales for measurable growth.

Modern marketing leaders aren’t made—they’re built in the field. Here’s why nontraditional paths lead to smarter, stronger, and more strategic CMOs.

Branding isn’t your logo—it’s your reputation. Here’s how to align your brand with reality and build trust that drives growth.

Marketing isn’t broken—your expectations are. Learn why most CMOs aren’t driving revenue and what to fix to align marketing with sales.

Hiring a CMO is not a silver bullet. Here is why most fail, how leadership teams set them up to lose, and what it really takes to build marketing that drives long-term growth.