Most marketing teams aren’t broken, they’re misaligned. Learn how to shift expectations, assign real ownership, and turn your marketing org into a true revenue driver.
Learn why misaligned lead handoffs cost your pipeline revenue and how a simple playbook with clear ownership timing and visibility can keep every prospect moving toward a deal.
Discover how a “sales-first” marketing approach shifts your focus from raw lead counts to closed-won revenue—plus three practical steps to align marketing and sales for measurable growth.