Strategy

In order to create the best goals for your company in the upcoming year, it’s crucial to measure your marketing ROI over the past year.

At StringCan, we believe in getting everyone in the company involved in annual planning. Here are some tips.

Online marketing strategies for businesses revolve around generating leads. However, how can you be sure your lead generation process is on the right track?

Don’t let 2017 be another year of attempted and failed marketing resolutions. Here’s how to make permanent marketing solutions with good habits

Q1 is actually the most crucial quarter of the year for setting your marketing strategy up for success. StringCan discusses four key steps to achieving your goals.

StringCan’s CEO, Jay Feitlinger, provides his thoughts on what you should be looking for in a digital marketing agency partner this year.

When you’re working with a digital marketing agency, and it comes to your business’s brand, where does the responsibility land? StringCan clarifies the roles between you and your agency.

Unlock the power of buyer personas in your digital marketing strategy. Understand your audience better and achieve your goals effectively.