Strategy

Digital marketing for your swim school doesn’t have to feel like swimming against the current. Check out our ebook on how to reel in more swimmers.

Buyer personas are critical for targeting your customers online, but there are some mistakes you need to avoid when creating them.

Looking to open a new location? StringCan outlines when the right time is to expand your business.

StringCan Interactive defines buyer personas and how they narrow down your swim school’s marketing focus to target the right people.

What areas of digital marketing should your brand handle in-house and which tasks should be outsourced to a digital agency? Here are my thoughts.

One of the most important aspects of sales is listening. StringCan’s CEO delivers tips on how listening builds stronger business relationships.

Marketing to parents? Understand their buyer's journey for effective engagement. Learn how to reach this busy demographic and keep their attention.

Taking care of your current customers is just as important if not more than acquiring new ones. StringCan provides a checklist on how to keep them.