HubSpot releases an annual report on the State of Inbound Marketing Trends, a collection of recent marketing trends and statistics that paint a picture of the industry today. It’s a great resource for marketers, and always provides very useful takeaways - but that’s not why we’re talking about it here. We love it especially because HubSpot includes other companies in the marketing world to help shape the report. We cannot applaud the marketing collaboration from these business partnerships enough. Here’s why it matters.
Playing As One Team
As leaders and business owners, we’re all competitive - and we should be. We have to differentiate ourselves from others in our given field in order to gain market share and grow. But, through this process, we can’t lose sight of the fact that we’re also all part of a greater industry. Individually, we have a lot to offer but together? We’re unstoppable.
If we truly want to serve our customers, there’s a lot of value that can come from pairing up with others who serve them too. By sharing insights and knowledge, and simply acting like kind, gracious people, everyone wins.
Playing To Strengths
Another reason that marketing collaboration is so critical is because each one of us has different areas of expertise. For example, in the HubSpot report, the HubSpot team rounded up stats, trends, and advice for inbound marketing, which is their specialty. But they trusted Litmus to serve up the scoop for the report’s section on email marketing and Wistia to deliver the low-down on video marketing.
Each brand stayed in its own lane, delivering the maximum value they could individually while also collectively delivering a truly useful piece of content. That’s a slam dunk, in our opinion.
Playing For Keeps
Last, but not least, you can’t expect to keep loyal customers for the long term if you’re not constantly striving for new ways to guide, equip and inspire them. Such a journey is lonely - and incomplete - alone. When you bring in others, through business partnerships and networking, you’ll all be in a much better position to advance the industry and wow your customers.
If you’re worried about having to share the spotlight with a competitor, keep in mind that you need to play with the best in order to be the best. If you avoid being mentioned in the same context as a competitor simply out of fear that they’ll outshine you, ask yourself why that is. Is there an area of business in which you’re weak but they excel? Maybe you can invest more in that area, and work to become confident in what you and your brand have to offer so you focus more on growing your strengths rather than feeling small compared to others.
When all is said and done, we’re better together. Want to partner up with an agency that loves networking with others and lives to support other entrepreneurs and owners? Give us a call!