In the realm of business, the question "why" can sometimes be perceived as annoying, hinting at distrust or judgment. The inclination to avoid this fundamental question stems from a fear of change or admitting one's lack of knowledge. However, the irony lies in the fact that questions are also powerful tools for expressing interest, clearing doubts, and fostering growth.

Avoiding questions altogether might seem like a shortcut to prevent confrontation and maintain the status quo. However, the truth is, that without asking questions, nothing ever evolves. Consider the profound insights shared by Rodolfo A. Neirotti, M.D., Ph.D., in his article "The Importance of Asking Questions and Doing Things for a Reason." He emphasizes the significance of a compelling "WHY statement" in guiding project teams toward success.

In 2024, our team has adopted the mantra "Question Everything," not as a critique but to infuse curiosity and innovation into our work. At StringCan, we've ingrained the philosophy of "Why Before What" into our values, ensuring strategic focus in all endeavors.

I’ve adopted this approach in everyday life, asking questions like "Why make my bed every day?" or "Why am I feeling lazy right now?" The revelation is that simply posing these questions brings forth answers, fostering a mindset ready for inevitable change.

The message is clear: don't let business or personal challenges go unaddressed—question why you do what you do and reap the benefits of growth.

Ready to amplify your business and personal growth? Join us at StringCan Interactive, where we champion the transformative 'why' and infuse curiosity into strategic digital marketing. Contact us now!

Work Habits & Productivity

2. Effortless
Speaking of actions becoming more effortless, this is another book of McKeown’s that topped our 2022 reading list. Adding onto the powerful guidance around essentialism, this read delivers “proven strategies for making the most important activities the easiest ones,” like mapping out the minimum number of steps, finding the courage to “be rubbish” and more.
About the Author:
Sarah Shepard

As StringCan's Chief Operating Officer, Sarah is a solutionist who loves to implement and enhance efficiencies for herself and the team. She strives to support and help people be their best self in and outside of work. Sarah also gets her best ideas by lounging in a body of water. Cocktail is optional. But not really.

About the Author:
Jay Feitlinger

Jay, the CEO of StringCan, oversees strategy and vision, building culture that makes going into work something he looks forward to, recruiting additional awesome team members to help exceed clients goals, leading the team and allocating where StringCan invests time and money.


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